Digital PR Manager

Description

TITLE Digital PR Manager
DEPARTMENT Earned Media
DIVISION NP Digital UK
LOCATION Hybrid – London, United Kingdom  

ABOUT OUR COMPANY  

NP Digital is a global award-winning performance marketing agency. In 2024 Campaign Magazine labeled us the Global Agency of the Year in two categories, and The Drum awarded us the Agency Business Award for Global Development. Google recently handed us the Agency Excellence Award for Media Unification and AdAge listed us on their Best Places to Work list in 2024 and 2025. 

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.  

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients. Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.  

ABOUT THE OPPORTUNITY  

Digital PR is one of the core components of the Earned Media offering at NP Digital. We’re looking for a manager that can lead impactful PR campaigns that earn high authority coverage, to increase organic visibility and brand recognition for our clients. This is an opportunity to lead our Digital PR offering, working alongside the SEO, Content, UX and DAI teams. The perfect candidate will have experience planning campaigns, shaping strategies, resourcing projects and mentoring others. 

To be considered, candidates must currently reside and be eligible to work in the United Kingdom and be willing to work in the office a minimum of 2 days per week.    

ABOUT THE RESPONSIBILITIES  

Reporting to the Head of Earned Media, the Digital PR Manager will be responsible for determining and executing best-in-class Digital PR strategies to drive key business outcomes for NP Digital clients. 

A key part of this role is also helping to shape the Digital PR product offering, with a clear vision of how it aligns with the other earned media services. 

Responsibilities include but are not limited to: 

• Plan, develop, and execute digital PR campaigns that align with client goals and deliver measurable SEO and brand visibility impact 
  
• Secure high-quality backlinks and media coverage through newsworthy content, storytelling, and journalist outreach 
  
• Set, monitor and analyse campaign KPIs, using data insights to optimise future PR strategies 
  
• Build and maintain strong relationships with journalists, editors, bloggers, and key media contacts across a range of sectors 
  
• Collaborate with SEO, content, and UX teams to align campaign messaging 
  
• Conduct both proactive and reactive PR to capitalise on trending topics and real-time media opportunities 
  
• Oversee campaign project management, ensuring deadlines and client expectations are consistently met 
  
• Contribute to client reporting, presentations, and strategy sessions, showcasing the value of Digital PR in broader marketing plans 
  
• Mentor and support junior team members, sharing best practices and contributing to training and team development 
  
• Resourcing Digital PR projects, building a talent pool of contractors where required
  

ABOUT YOU 

• Ideally 4-5 years' experience in a Digital PR role within an agency or fast-paced environment 
  
• Confident in using PR and SEO tools such as Response Source, Muck Rack, HARO, Cision, BuzzStream, Ahrefs, or Semrush 
  
• Strong understanding of how Digital PR contributes to SEO performance and brand growth 
  
• A demonstrable track record of securing media placements in top-tier publications (national, lifestyle, B2B, etc.) 
  
• Excellent written and verbal communication skills, with a flair for storytelling and content ideation 
  
• Solid media relations skills with an established network of journalist contacts (UK and/or international) 
  
• Ability to manage multiple campaigns and priorities simultaneously, with great attention to detail 
  
• Experience with data-driven campaigns, survey creation, and turning insights into compelling stories 
  
• Understanding of content marketing and its role within a broader digital marketing strategy 
  
• Creative thinker with the ability to pitch original campaign ideas 
  
• Strong analytical mindset and ability to interpret data and draw insights 
  
• Experience working with international brands or markets is a plus 
  
• Proactive, self-motivated, and highly organised 
  
• Comfortable presenting ideas and results to internal stakeholders and clients
  

ABOUT YOUR GROWTH  

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  

ABOUT OUR CULTURE  

We value our best-in-class company culture, which is results-driven, innovative, fast-paced and fun. Our focus is on outcome, not output. We encourage our employees to work with an entrepreneurial spirit while applying a businesslike approach. When you work with great people and leaders that support you, there is no end to what you can accomplish. We celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values: 

Think Big  

“Think Big” challenges our teams in all aspects of the business. For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.  

Own It  

“Own It” plays a key role in encouraging employee autonomy. We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights ability to make the work yours and deliver creative results. 

Have Fun  

“Have Fun” means we enjoy working together and cultivating a great work experience for everyone. Our passion for what we do is visible throughout the organization. Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.  

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis covered by appropriate law. All employment is decided based on qualifications, merit, and business need.