Manager, Paid Search

Job Description:

We welcome remote U.S.-based candidates

dentsu is looking to add a Manager, Paid Search to its team. Reporting into the Director, you'll manage the development of Paid Search campaigns and strategies to help achieve client goals. You'll partner with colleagues across channels to ensure that campaigns are creative; test new solutions and evaluate and improve campaigns to improve our client's goals. This important, client-facing role is a balance of strategy and execution and will lead by example within the team and helps to manage projects or daily activities.

You Will:

• Plan and manage Paid Search (PPC/SEM) campaigns, including account setup, strategy development, organization, and management

• Oversee ongoing optimization efforts to meet campaign goals, including daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and our client's goals

• Use reporting, analytics, and trend tools, including Google Analytics, comScore, and Compete

• Audit both assigned client accounts and assist other accounts when needed

• Analyze paid search beta tests and new platforms/vendors

• Assist Client Services team with client communications around paid search knowledge, and recommendations to deliver a clear strategic vision to our client

• Forecast and plan paid search growth, and communicate opportunity with the client

• Be an advanced technical/discipline leader, and manage client communication without requiring Account Supervisor involvement

• Draw important analysis from data and make specific recommendations – i.e., adapted to change strategies and recommendations based on data sets

• Contribute to our expertise on PPC industry topics

• Make credible recommendations, provide updates against goals, and participate in QBRs

You Have:

• 3+ years of experience managing large-scale paid search campaigns

• 2+ years of experience working in Search Engines and third-party tools (Google Ads, Bing Ads & SA360)

• Well versed in success measurements, specifically in Branding/Awareness and Direct Response

• In-depth understanding of Paid Search campaign management and optimization practices, and search retargeting

• GDN experience a plus

• Google Certification (Fundamentals), Analytics and AdWords Certification

• Understanding of Display Media, SEO, Affiliates, Feeds, Mobile, Social and Attribution and influence on Paid Search Activities

• Desire to see things through to completion

• Experience mentoring and promoting the development of new talent

The annual salary range for this position is $59,000-$96,025. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Benefits available with this position include:

• Medical, vision, and dental insurance,

• Life insurance,

• Short-term and long-term disability insurance,

• 401k,

• Flexible paid time off,

• At least 15 paid holidays per year,

• Paid sick and safe leave, and

• Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited toproviding time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

To begin the application process, please click on the “Apply” button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.

#LI-LE1 #LI-REMOTE #LI-DENTSU

This is a remote position.

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