Email Marketing Specialist

About Inriver

We’re not just powering product information—we’re turning data into rocket fuel for global commerce. Inriver is the AI-driven PIM platform trusted by 1,600+ leading brands to connect, enrich, and accelerate the product experience across every touchpoint.

We’re scaling. We’re innovating. We’ve rebranded and we’re not slowing down. Now, we’re looking for an email genius to make every inbox a launchpad for action.

The Role

As our Email Marketing Specialist, you won’t just send emails—you’ll orchestrate journeys, build smart automations, and craft messages that convert clicks into customers.

You’ll partner across creative, growth, and customer teams to deliver the right story, to the right person, at the exact right moment—across the entire funnel. From onboarding flows to product drops, you'll architect the emotion + motion of every message.

What You’ll Do

• Designing and delivering global email and retention strategies that spark growth

• Create powerful automations, behavioural based triggers, and personalised campaigns

• Turn insights into action by tracking and optimizing engagement and customer lifetime value

• Collaborating cross-functionally with growth, creative, and wider marketing teams

• Create, test and execute email marketing campaigns, monitoring for performance 

• Perform database segmentation 

• Implement lead nurturing programs 

• Investigate and leverage relevant AI technologies to improve speed to market and increase relevancy of email communications

• Be a “power user” and go-to person for marketing email campaigns, working closely with global programs, customer/partner marketing and field marketing teams  

• Generate and analyze email marketing reports 

• Monitor Key Performance Indicators (KPIs) for measuring email marketing success 

What You Bring

• 3+ years of hands-on CRM/email marketing experience (B2B SaaS is a plus)

• You’re a Pardot pro (or comfortable with tools like HubSpot, Marketo, Eloqua)

• Solid grasp of email’s role within broader campaign strategies.

• Skilled in using AI to enhance creation, automation, personalization, and testing

• Skilled in HTML and CSS 

• Experience with or understanding of CRM systems; Salesforce preferred 

• Intermediate Microsoft Office skills (especially Excel) 

• Calm in chaos, sharp with details, and always ready to solve what’s next.

• Driven by outcomes, guided by data, and fluent in turning metrics into moves.

• Creative at heart, clear in message—your campaigns connect and convert.

What It's Like to Work at Inriver

At Inriver, we don’t just focus on results—we focus on how we get there, together. Our culture is built on three powerful core values that define how we work, collaborate, and grow:

• We are Invested – We lead by example, take ownership, and deliver on our promises.

• We are Inclusive – We believe the best solutions come from diverse minds working together. No one is as smart as all of us.

• We are Ingenious – We cultivate curiosity, value forward-thinking, and never stop learning.
  

You’ll join a collaborative, transparent, and empowering environment where your voice matters, your work has impact, and you're encouraged to challenge the status quo.

If your favorite language is "merge tag" and you treat every campaign like a mini masterpiece—this is your moment.

Apply now and let's spark something extraordinary