Consumer Deposit Products Experience Manager

Thank you for your interest in a career at Regions. At Regions, we believe associates deserve more than just a job. We believe in offering performance-driven individuals a place where they can build a career --- a place to expect more opportunities. If you are focused on results, dedicated to quality, strength and integrity, and possess the drive to succeed, then we are your employer of choice.

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Job Description:

At Regions, the Product Manager assists in the development, execution, and tracking of marketing or business segments programs for a product or product line by collecting, analyzing, and reporting marketing and sales performance data.

Primary Responsibilities

• Strategizes promotional, marketing, and communication programs for all specified products and services as well as produce standard management reporting
• Researches and compiles business and industry competitive data to analyze and develop tactics to achieve strategic goals
• Manages sales information, projections, and other meaningful data and prepares forecasts on market evolution and company products
• Leads the executions of marketing strategies including advertising, packaging, pricing, expense budgets, profit plans, and future product development
• Provides short term and long term strategic direction
• Prepares and/or provides guidance in the preparation and delivery of training and sales tools
• Acts as the subject matter expert, point of contact, and lead of special projects pertaining to specified products and services
• Understands industry research around customer behaviors, new product offerings, new providers, and regulatory impacts while keeping business unit and product development heads informed
• Manages vendor relationships including responding and sending requests, managing risks, and ensuring compliance adherence
• Leads risk management efforts throughout the life cycle of each product, ensuring proper risk controls and monitoring, and compliance with regulatory risk and operational risk
• Develops products and enhances services to remain competitive in the marketplace while ensuring adherence to all of Regions’ compliance and regulatory standard
• Collaborates with sales teams to identify and implement sales tactics as well as partner with cross-functional teams to execute strategies
• Acts as a lead and mentor of the department
• Creates and delivers presentations to senior leadership

This position is exempt from timekeeping requirements under the Fair Labor Standards Act and is not eligible for overtime pay.

This position is incentive eligible.

Requirements

• Bachelor's degree
• Ten (10) years of experience in product development/management, market research, or directly related experience

Preferences

• Experience within the financial industry or with a banking institution
• Product Management Experience
• Proficient in data manipulation

Skills and Competencies

• Critical thinking and planning
• Demonstrated success in launching products or major product enhancements
• Excellent organization and project management skills
• Excellent written and verbal communication skills
• Financial Analysis
• Proficiency in Microsoft Office including Word, PowerPoint, Excel, and Access
• Proven ability of leading and influencing cross functional teams

Location options include: Birmingham, AL, Atlanta, GA or Charlotte, NC. Regions will not provide relocation assistance for this position, and relocation would be at your expense.

We’re seeking a Product Experience Manager to drive continuous improvements to the Consumer deposit customer experiences and product journeys.  This manager will focus on the various customer touchpoints in deposits including onboarding, engagement, money movement, account servicing, problem resolution, and fraud.  This leader will identify, advocate for and drive improvements across the bank, partnering with various stakeholders to deliver best in class banking experiences for our customers.

A successful candidate should:

• Possess a unique blend of business and technical savvy, customer evangelism, curiosity, a big-picture orientation, and the ability to be a self-starter to drive the ideas to reality. 

• Be highly strategic with deep knowledge and execution experience around banking products, customer segments, including product and service preferences, pain point resolution, and customer journeys. 

• Effectively partner with functional areas including strategy, finance, product, account servicing, operations, risk, fraud, compliance, data analysis, technology, and other partners across the account lifecycle. 

• Be highly collaborative and comfortable leading in ambiguous environments, building support and taking ownership of experience improvements. 

• Be comfortable overseeing macro-level views, while diving into the details, identifying gaps, pain points and areas of opportunity through process evaluation and data analysis.  

Key Responsibilities

Customer Experience Optimization:

·Centralize and incorporate feedback from different sources, analyze themes, identify and prioritize opportunities to reduce friction on our products, services and journeys.

·Partner with individual Product Managers, Consumer Strategists, Digital, Marketing, Research, and Customer Experience teams to deliver seamless, secure, and intuitive customer experiences. 

·Develop and maintain a deep understanding of customer segment product and service preferences, to inform prioritization of tactics.

·Collaborate closely with branch, contact center and digital channels to incorporate improvements based on research, data and feedback.

Product Journey Optimization: Lead the design and execution of critical deposit product-related journeys, while acting as a customer advocate by ensuring feedback is analyzed, shared, and prioritized.  Product journeys include:

·Account opening & onboarding

·Product engagement & usage, including money movement

·Account servicing, including self-service tools

·Problem resolution and exception handling

Measurement & Reporting: Define and track KPIs related to feedback loop effectiveness, such as resolution time, satisfaction improvement, complaint volumes, retention rates, to demonstrate value and iterate on approach.

Preferred Skills & Experience:

• Product management, strategy, customer experience, or service design —preferably in financial services, or consumer banking.

• Strong analytical and strategic thinking skills with experience in customer behavior analysis, account/complaints research, and performance tracking.

• Solid understanding of consumer checking accounts, customer lifecycle, and competitive landscape.

• Skilled in pulling insights from data using Excel, Tableau, or similar tools (SQL a plus).

• Experience managing cross-functional initiatives and influencing without direct authority.

• Strong written and verbal communication skills, with the ability to distill complex information for various audiences.

• Highly engaged individual who will take the initiative to jump in and bring ideas to life.

• Experience with journey mapping, service design tools, and agile methodologies.

Position Type

Compensation Details

Pay ranges are job specific and are provided as a point-of-market reference for compensation decisions. Other factors which directly impact pay for individual associates include: experience, skills, knowledge, contribution, job location and, most importantly, performance in the job role. As these factors vary by individuals, pay will also vary among individual associates within the same job.

The target information listed below is based on the Metropolitan Statistical Area Market Range for where the position is located and level of the position.

Job Range Target:

Minimum:

Median:

Incentive Pay Plans:

Benefits Information

Regions offers a benefits package that is flexible, comprehensive and recognizes that "one size does not fit all" for benefits-eligible associates. Listed below is a synopsis of the benefits offered by Regions for informational purposes, which is not intended to be a complete summary of plan terms and conditions.

• Paid Vacation/Sick Time
• 401K with Company Match
• Medical, Dental and Vision Benefits
• Disability Benefits
• Health Savings Account
• Flexible Spending Account
• Life Insurance
• Parental Leave
• Employee Assistance Program
• Associate Volunteer Program

Please note, benefits and plans may be changed, amended, or terminated with respect to all or any class of associate at any time. To learn more about Regions’ benefits, please click or copy the link below to your browser.

https://www.regions.com/welcometour/benefits.rf

Location Details

Location:

Equal Opportunity Employer/including Disabled/Veterans

Job applications at Regions are accepted electronically through our career site for a minimum of five business days from the date of posting. Job postings for higher-volume positions may remain active for longer than the minimum period due to business need and may be closed at any time thereafter at the discretion of the company.