Marketing Specialist

Marketing Specialist, McKnight’s

Haymarket Media, Inc. is seeking an organized, creative, and goal-oriented individual to join our growing team as a Marketing Specialist in its Marketing Department for the McKnight’s brands. This position is located in our New York, NY office, with three days on-site (Tuesdays, Wednesdays, and a team flex day) and two days remote.

Job Overview:

Reporting to the Marketing Manager within Haymarket Media's Campaign Performance Marketing team, this position will be responsible for developing and executing comprehensive, integrated B2B lead generation and promotional campaigns. The ideal candidate brings a data-driven approach, increasing efficiency through optimizations and testing. Applicants must be very methodical and motivated to meet revenue targets. This position will be responsible for managing marketing and lead-nurturing tactics for webinars, ebooks, podcasts, whitepapers, and other types of partner content to maintain a consistent pipeline of high-quality leads and effective audience funnels.

Responsibilities:

• Create audience generation and engagement strategies to increase registrations/ leads within key industry categories

• Develop and execute integrated and multi-channel marketing plans to send quality traffic and grow leads to webinars,  ebooks, podcasts, whitepapers, and partner content

• Collaborate with leadership and cross-functional team members to brainstorm, plan and develop new ideas and strategies

• Partner with channel managers (paid media, ad ops, email ops, audience dev and event marketers) to launch and optimize campaigns that drive toward lead KPIs

• Work with commercial, art, and editorial teams on promotions to increase visibility of traffic/lead-generating assets

• Craft marketing collateral by working closely with the art and brand teams on creative vision, strategy, and creation

• Own daily campaign monitoring, pacing, optimization, tracking and reporting

• Provide lead generation reports to partners on a weekly basis for each campaign 

• Analyze and interpret data on key metrics and deliver insights to be used for business decisions and future campaign delivery

Skills and Requirements:

• 1-2 years relevant experience preferred

• BS/MS degree in related field

• Excellent writing and communication skills

• Highly organized with an ability to multitask and prioritize effectively

• Able to work in a fast-paced environment while balancing strategic, tactical and analytical responsibilities

• Knowledge of Microsoft Excel or Google Sheets preferred

• Experience with Eloqua a plus

• Knowledge of HTML a plus

• A competitive compensation package

• The salary range for this position is $55,000–$65,000. Compensation will be commensurate with experience, skill level, functional and/or industry knowledge, education level, certifications, as well as other qualifications.

• Paid annual vacation, holiday and sick time off

• Comprehensive health plans including medical, dental and vision

• Competitive 401(k) investment options and generous company matching program

• Life insurance

• Commuter benefits

• Employee referral awards

• Tuition reimbursement

• Training opportunities through industry-recognized programs

• A creative and passionate workplace and a fun, collaborative team environment

• Three Week “Work from Anywhere” benefit, to ensure work life balance

About McKnight’s Long-Term Care News, McKnight’s Senior Living, and McKnight’s Home Care:

About Haymarket:

Haymarket has its heart and soul in publishing and media. Since the company was founded half a century ago, Haymarket has prided itself on being a creative business, with an unrelenting focus on the quality of the products and the people. A simple philosophy: only by having the highest quality individuals can you produce the highest quality products, combining the best in content, design, production, and customer service. Haymarket serves a broad spread of business markets, from marketing to medicine to technology along with exhibitions and live events. Haymarket

aims to be the perfect company to work with or for — we have the processes and attitude that ensure quality and consistency, and an entrepreneurial spirit that makes every day rewarding.

An equal opportunity employer, Haymarket Media does not discriminate in hiring or terms and conditions of employment because of an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, or any other protected category recognized by state, federal, or local laws.

Beware of fraudulent activity where individuals are contacting job seekers claiming to represent Haymarket Media. Please note that only emails from @haymarketmedia.com are legitimate. 

When applying for roles with Haymarket Media, you will receive an email directly from a member of the Talent Acquisition team or communication through Linkedin.

You can view our open positions on our website US careers section: www.Haymarket.com.