Meta Ads Manager (E-commerce) at BetterMe

ABOUT US:

BetterMe is a health & wellness platform providing a tailored holistic approach to well-being. Since 2017, we have been on a mission to create a healthier world for everyone, regardless of age, sex, physical ability, or background. Our goal is to make a healthy lifestyle accessible to everyone so they can achieve long-term health benefits.

We’re Hiring: Meta Ads Manager (BetterMe Store – Activewear Brand)
As the Meta Ads Manager at BetterMe Store, you will lead the performance marketing strategy by building, scaling, and optimizing ad campaigns that drive sales and increase brand visibility in the U.S. and other Tier 1 markets.

You will be responsible for the following:

• Developing and executing Meta (Facebook and Instagram) media buying strategies that focus on ROAS, CTR, CPA, and CPM;

• Manage Meta campaigns from start to finish, including audience segmentation and budget allocation;

• Analyzing campaign performance and turning data into actionable insights to boost efficiency and growth;

• Stay ahead of trends in paid social media and Meta’s evolving algorithm to maintain a competitive edge;

• Continuously test, learn, and improve campaign performance;

• Collaborate with other teams to develop and test high-performing ad creatives.

You have:

• 3+ years of hands-on experience in media buying on Meta for eCommerce or direct-to-consumer brands, ideally in fashion, wellness, or beauty;

• A proven track record of success in Tier 1 markets (U.S., Europe);

• A deep understanding of Meta Ads Manager, algorithm dynamics, and media buying mechanics;

• Experience with full-funnel strategies and budget scaling while meeting performance goals;

• A strong sense of creative direction and know what content works and why;

• A data-first mindset and thrive on analyzing metrics and optimizing performance;

• Fluent in English (B2+ or higher).

Bonus if you also have:

• Experience running TikTok and/or Pinterest ads;
• Hands-on experience managing budgets of $50k+ per month;
  
• Understanding of U.S. market culture and consumer behavior;
• Familiarity with performance-driven environments, including daily reporting and rapid testing cycles.
  

Why Join Us?

The BetterMe Store is part of the global BetterMe wellness ecosystem. We're building the next big name in activewear, where performance meets purpose. You'll join a passionate and ambitious team and play a key role in driving growth and creative strategy. If you're ready to make an impact and grow what matters, we'd love to hear from you!

Our mission is creating happiness within since we believe that having your mind and body in complete harmony is key for overall health and quality of life. We plan to capture the growth of the Global Health Market, and our ideal candidate will focus on building the largest health tech company in the world. 💪
The success of the product became possible through the hard work and dedication of 400+ talented and forward-thinking employees who are true experts in their field. We're one of the biggest partners of Facebook, Google, Snapchat & Twitter within the CEE region.🌎

Our company is built on the ability to find the best people and provide them with everything needed to stay focused on what’s important to make our users even healthier, sportier, happier and better! We create a business environment that brings up best in everyone. We have no bureaucracy, and we give our colleagues complete freedom to make decisions and achieve brilliant results.🚀

Competitive salary. Compensation that will help you focus on your projects and personal development.
Professional Growth. We offer a possibility to attend internal, external courses, seminars and access to a corporate library. You will be working with a team of professionals to get insights and discuss ideas.
Comfortable working environment. We provide all necessary work equipment for your role and serve complimentary breakfasts, lunches, and snacks in the Kyiv office.
Health&Fitness. We provide employees with 20 days of paid vacation, medical insurance and a variety of sports activities available for employees inside and outside the office.
Rest. We organize team buildings, parties and various team activities to boost our collaboration.

Find more about us on social media platforms: Instagram, LinkedIn.