Job description

At Johnson & Johnson, we believe health is everything. Our strength in healthcare innovation empowers us to build a world where complex diseases are prevented, treated, and cured, where treatments are smarter and less invasive, and solutions are personal. Through our expertise in Innovative Medicine and MedTech, we are uniquely positioned to innovate across the full spectrum of healthcare solutions today to deliver the breakthroughs of tomorrow, and profoundly impact health for humanity. Learn more at https://www.jnj.com

Job Function:

Marketing

Job Sub Function:

Channel & Partner Marketing

Job Category:

Professional

All Job Posting Locations:

Shanghai, China

Job Description:

Develop and execute JD activation strategy, aligning with overall business objectives
- Participate in big IP activations in JD platform based on sales calendar
- Create full year activation calendar and make self-own co-branding activations
- Lead the translation and execution of brand marketing strategy
Drive wearer to grow through CRM program
- Full year and monthly CRM plan
- Continuously analyze wearer performance and user experience to improve conversion rates
- Conduct A/B testing, analyze user behavior, and implement strategies to enhance the online customer journey
Collaborate with cross-functional teams
- Build external partnership with JD platform to improve activation performance in JD
- Build internal partnership with marketing, data, and other cross-function team
Budget control in overall customer
- Full year budget plan of BME in different sub-channel
- Budget tracking of all kinds of budget kind
- Keep efficient budget allocation and performance against business target
In charge of brand visual convey and brand image control in JD platform
Responsible for the offtake generated through media buy.
- Participate in annual media strategy in JD start with shopper and category insight.
- Monitor and analyze the ROI performance
- Manage the spending phasing tight with offtake/NTS.
Responsible for the ISV management and selection.
- Setting up annual goal
- Optimize way of working
- Quarterly agency performance review
Utilize the data tool in JD to support the wearer growth.
- 4A in JD