Senior Product Manager (Activation & Retention)

n8n is a workflow automation platform that uniquely combines AI capabilities with business process automation. We give technical teams the flexibility of code with the speed of no-code, backed by a passionate community of builders. With 500+ integrations and fair-code principles, we're revolutionizing how businesses connect their systems and processes.

We were founded end of 2019 and currently:

• 🧑‍🤝‍🧑 We’re a diverse team of + 100 talented people

• 🚀 Our annual recurring revenue is growing 6x year-over-year

• ⭐️ With +100k GitHub stars, we are in the top 100 most popular projects of all time on Github

• 🍾 We’re Europe’s 25th fastest growing startup in 2024 according to Sifted

• 🌱 We were Sequoia's first seed investment in Germany, and most recently secured our $60M Series B (February '25, led by Highland)

n8n started off as a workflow automation tool, but has increasingly become a tool for plugging AI into your business. In fact, n8n is a great tool for blending the three fundamental building blocks of automation: AI, code-based steps and people-based ones. With the kind of traction only AI can bring (look us up on Google Trends) we now have the opportunity to become the visual tool for integrating AI into businesses.

As a Product Manager on the Adoption & Retention team, your mission is to make sure users experience the “aha!” moment quickly — and keep coming back for more. You'll be responsible for crafting product experiences that turn curiosity into habit and activation into expansion. Nothing is off the table when it comes to making our users successful.

Features the team has built in the past

• Our AI-assistant that unblocks users when they are stuck

• Folders to enable users with many many workflows to be more efficient

• Our templates repository: https://n8n.io/workflows/

Your Responsibilities

1 — Drive Adoption & Activation Strategy

Stay on top of usage data, behavioral insights, and market trends to develop a winning strategy for user onboarding and activation. Define and evolve our activation metrics. Identify and remove friction points that prevent users from realizing value early.

2 — User-Centric Product Discovery

Deeply engage with our users — from community builders to enterprise admins — to understand their goals, blockers, and moments of delight. Validate hypotheses through research, prototyping, and testing. Work closely with Design and Engineering to ship elegant, intuitive product experiences.

3 — Boost Engagement & Retention

Design and iterate on features and nudges that increase frequency of use, habit formation, and retention.

4 — Champion a Product-Led Culture

Promote a data-informed, experimentation-driven approach to product development across the org. Help other teams understand key adoption and retention levers. Share insights and frameworks that contribute to product-led growth and long-term user success..

REQUIREMENTS

Must-have

🚀 Proven Product Management Experience: You have deep end-to-end product management experience with a track record of shipping amazing products and features (while failing fast along the way), used by a lot of people in a fast-paced environment.

🛠️ Technical Acumen: You have a high-level understanding of AI and how LLMs work as well as ability to use SQL to drive insights from our data.

🗣️ Customer Focus: You put yourself in the user's shoes and are adept at gathering and acting on feedback to drive product improvements.

📊 Data-Driven Decision Maker: You geek out about data analysis and feel uneasy when you don't have metrics to back up assumptions.

🌍 Collaborative Team Player: You get on with people easily, love working in international teams, and can tactfully fight your corner when needed.

❓Curiosity: You are curious by nature and not afraid of questioning things deeply

Nice-to-have

💡 SaaS Experience: You have experience in the BtoB SaaS industry, particularly with AI-driven products.

📈 Product-Led Growth Expertise: You have experience driving product-led growth strategies and identifying high-potential users.

💻 Coding/SQL Skills: Ability to code or write SQL is a big plus, helping you dive deeper into data and technical discussions.

🌐 Remote Work Experience: You're familiar with remote-first work environments and can effectively collaborate across time zones.

n8n is an equal opportunity employer and does not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, gender identity, age, marital status, veteran status, or disability status.

We can sponsor visas to Germany; for any other country, you need to have existing right to work.

Our company language is English.

You care about diversity and inclusion? We do too! Check out our Diversity, Inclusion and Belonging initiatives at n8n (https://www.notion.so/n8n/Diversity-inclusion-and-belonging-n8n-c1bec2fff536422d868b1a438d990e35).

Location disclaimer: If you see multiple job postings for the same role, it is most likely because we're hiring remotely for this role and posting in different locations to make sure every potential candidate can see the role. Please apply to the location you're the most likely to work from in the future.

Benefits

• Competitive compensation 💸 – We offer fair and attractive pay.

• Ownership 💪 – Our core value is to “empower others,” and we mean it—you’ll get a slice of n8n with equity.

• Work/life balance 🏖️ – We work hard but ensure you have time to recharge:

  • Europe: 30 days of vacation, plus public holidays wherever you are.

  • US: 15 vacation days, 8 sick days, plus public holidays wherever you are.

• Health & wellness 🩺 –

  • Europe: We provide benefits according to local country norms.*

  • US: Comprehensive medical (PPO 1200), dental, and vision plans.

• Future planning 💰 –

  • Europe: We provide pension contributions according to local country norms.*

  • US: 401(k) retirement plan.

• Financial security 🛡️ –

  • Europe: We provide benefits according to local country norms.*

  • US: Short-term & long-term disability insurance, life & AD&D coverage, and additional hospital coverage.

• Career growth 📈 – We hire rising stars who grow with us! You’ll get €1K (or equivalent) per year to spend on courses, books, events, or coaching to level up your skills.

• A passionate team 🤩 – We love our product, and we prove it with regular hackathons where we see who can build the coolest thing with it!

• Remote-first 🌏 – Our team works remotely across Europe, with regular off-sites for team bonding. Some roles, like sales in the US, are hybrid—please check the job description.

• Giving back 🤝 – We're big fans of open source, and you'll get $100 per month to support projects you care about.

• Transparency 🙏 – We all know what everyone’s working on, how the company is doing—the whole shebang.

• An ambitious but kind culture 😍 – People love working here—our eNPS for 2024 is 94!

* Country-specific details are provided in your contract.