Employment Type: Full-time Regular
City: Calgary, AB (YYC)
Posting Open Date: 06/25/2025
Posting Close Date: 07/09/2025 (Please note the posting will close at 11:59pm MST)
Hybrid Work:
This position may be open to remote work in Canada, but preference will be given to candidates in Calgary and Toronto. If located in Calgary and Toronto, this position is eligible for Hybrid work (up to 3 days a week)
Why WestJet:
Every WestJet journey has the potential to enrich lives; a career with us is no exception.
WestJet arrived on the Canadian airline scene in 1996 and changed the industry for the better. We made air travel more affordable for Canadians and now we're going global.
Join us, this is where your career story takes off.
Overview of role:
The Senior Developer, Digital Analytics & Martech Implementation is responsible for the technical implementation process involving new and existing measurement across WestJet's many digital products, touch-points and campaigns. This role exists to have robust digital product analytics, marketing pixels and assorted marketing and customer experience technologies in place, enabling stakeholders with the required data and insights they need for data-driven decision making. Although the role is very oriented around technical enablement, this person is an active participant within the end-to-end data collection lifecycle (where it makes sense), to ensure their expertise and ideas influence what gets developed and how best to go about it. Our team uses Scrum / Kanban methodologies and practices agile principles that require you to participate in planning, refinement of stories, and delivery of sprints. You will form part of a community of experienced digital practitioners that share best practices, promote our work, collaborate to solve problems, and encourage career growth.
Key deliverables include:
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Leverages Adobe Launch tag management system to implement analytics beacons and tagging, including third party tags, extensions and pixels across all applicable digital products.
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Conducts tracking feasibility assessments and provides data collection recommendations based on unique digital property technologies and framekworks (i.e. Single Page Applications, Vue JS, etc.).
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Relied upon to act as technical lead for data collection modernization and migration initiatives (i.e. Adobe Experience Platform Web SDK, Customer Journey Analytics). Also relied on for subject matter expertise in emerging digital analytics enablement best practices such as event-driven data layer standardization and Adobe MarTech integration methods.
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Responsible for troubleshooting events and tags in complex environments with the use of JavaScript, XML, HTML and CSS (the more complex cases).
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Regularly reviews release notes for key products (i.e. Adobe, Google) to understand implications, maintenance requirements and opportunities to proactively plan for (addressing with actions or recommendations).
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Assisting with documentation as required.
Experience and qualifications:
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Substantial knowledge of and experience in front-end web development technologies, namely JavaScript, CSS, and HTML.
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3+ years of experience with tag management systems and digital analytics and marketing technologies and tagging implementation.
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2+ years of experience with Adobe Launch tag management system (with Adobe certifications being an asset, as well as experience with other Adobe Experience Cloud and Platform technologies).
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Bachelor’s degree in computer science, or other related combination of education and experience.
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Knowledgeable about Single Page Application (SPA) frameworks, mobile and email, and can make recommendations.
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Hands-on experience with network diagnostics, and network analytics tools (i.e., well-versed in the use of browser-based debugging tools, JSON for debugging responses, debugging tools for native apps like Charles Proxy, API tools like Postman)
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A solid grasp of how web applications work including security, session management, and best development practices.
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Strong communicator and organizational skills.
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Ability to communicate and closely partner with colleagues in several different business functions.
The benefits of being a WestJetter:
WestJet provides all WestJetters with a competitive total rewards package. On top of that, we offer:
- A fun and friendly culture with colleagues who work together to win
- Travel privileges for you and your family, effective from your start date
- Savings and Benefit programs that are flexible to meet your specific needs
Think we are a fit? Apply now!
About WestJet Group of Companies
Together with WestJet's regional airline, WestJet Encore, we offer scheduled service to more than 100 destinations in North America, Central America, the Caribbean and Europe and to more than 175 destinations in over 20 countries through our airline partnerships.
Our Safety Promise
At WestJet, the safety and security of our people and our guests is a core value and at the heart of what we do. As safety and security is a shared responsibility, it is expected that you will use safe work practices to ensure your well-being and the safety of others.
WestJet recognizes that the use of Alcohol and Drugs can adversely impact a safe work environment and the well-being of others including guests, suppliers and the public, as well as place WestJet's operations at risk. All roles that are identified as safety sensitive are required to pass a Pre-Employment Alcohol and Drug Test as per WestJet's Alcohol and Drug Policy.
Our Commitment to Diversity and Inclusion
We embrace what makes us each unique, and what makes us uniquely WestJet – and that is our people. WestJet is committed to creating an inclusive workplace that celebrates our differences by way of diversity, equity, and inclusion. As an equal opportunity employer, we want to you bring your full self to work and feel appreciated for your contributions.
At WestJet, we welcome unique skills, experiences, and backgrounds - if you’re passionate and excited about this role, we encourage you to apply even if you do not meet every single qualification in the posting. We are committed to inclusivity, equity, and accessibility in the selection process. If you require an accommodation during the recruiting process, please let our Talent Acquisition team know.
We thank all applicants for their interest in WestJet; however, only those candidates who are selected will be contacted.
For more information about everything WestJet, please visit WestJet.com.
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