Marketplace Marketing Lead B2B (d/f/m)

Kleinanzeigen is the leading online classifieds market in Germany. An average of more than 50 million ads are available in numerous categories - from children's supplies to electronics to real estate. With more than 36 million users per month, Kleinanzeigen has the widest reach of all online selling platforms in the country. Most of the items traded on Kleinanzeigen are second-hand. In this way, users make an active contribution to sustainability. The Kleinanzeigen market allows companies the opportunity to easily offer their services online. Kleinanzeigen was launched in September 2009 as eBay Kleinanzeigen. Since June 2021, the company has been part of Adevinta, a leading global provider of online classified ads. In May 2023, the name was changed to Kleinanzeigen.

Kleinanzeigen is part of Adevinta: a global online classifieds specialist and sustainability leader with 25+ products in 10 countries.

What you’ll do ​& Who you are

Help us become Germany’s number one re-commerce destination, challenging traditional e-commerce. As we shape the next growth chapter for Kleinanzeigen, the B2B  subscription model of our business will become a critical pillar in our future. Therefore, we’re creating a new senior position in the Marketing team: The Marketplace Marketing Lead B2B will be focused on growing our PRO seller business as part of the (cross-functional) PRO Business Area Leadership Team. This role will be instrumental in elevating our marketing maturity for the SMB segment: Driving commercial impact through data-led funnel strategies, deep collaboration across Product and Business Development, and a laser focus on business results. You’ll be the go-to person for making PRO/SMB sellers love, use, and grow with Kleinanzeigen. This is a high-impact position for someone who thrives at the intersection of marketing, product, and business working closely with leadership across the PRO business area and who gets energy from solving real user and business problems at scale.

• Scale the PRO Segment: Build and execute data-driven growth strategies that accelerate our B2B user base focusing on SMB/PRO seller acquisition, activation, engagement, and monetisation (leads, subscriptions, ARPU).

• Own the Marketing Funnel: Optimise the end-to-end marketing funnel for PRO sellers and take accountability for marketing-driven performance across the entire seller journey - from awareness to retention - and make sharp choices on where to invest. Constantly test and iterate to improve performance.

• Turn Strategy into Action: Translate business goals and product roadmaps into coherent marketing plans. Prioritise high-impact initiatives that move the needle and can scale.

• Deliver for a Heterogeneous PRO Audience: Execute world-class marketing strategies tailored to the varied needs of SMB/PRO sellers

• Drive Cross-Functional Execution: Partner with Product, Business Development, Sales and Sales Marketing teams to shape propositions, solve frictions, align on priorities, and execute go-to-market campaigns

• Understand the User: Develop a deep understanding of PRO seller needs, barriers, and motivators. Identify actionable insights and translate them into targeted value propositions and messaging.

• Marketing Strategy & Campaigns: Develop integrated campaigns across performance, CRM, and brand that speak to the B2B segment. Ensure consistent messaging and experience across channels.

• Performance & Budget: Track performance and marketing ROI to ensure maximum return on effort and spend. Use data to make fast, informed decisions. Own your domain end-to-end - from user insights to budget and marketing performance - and continuously identify opportunities to optimise.

• Build Test & Learn Muscle: Embed a culture of experimentation across the marketing team - from A/B testing to channel optimisation - and foster continuous improvement.

• Stakeholder Management: Be a key voice in cross-functional forums. Clearly communicate plans, learnings, and results to senior stakeholders and collaborators.

About You

• Experience: 10+ years in B2B marketing, ideally in a platform, marketplace, or SaaS context. 

• Funnel Thinking: Deep experience optimising acquisition funnels with a clear understanding of performance drivers and conversion levers. 

• Subscription Growth Expertise: You understand how to market and scale subscription-based offers — from acquisition to retention and ARPU uplift.

• Commercially Sharp: You think in outcomes, not outputs and know how to link marketing activity directly to business value.

• Product-Minded: Comfortable working with Product and Tech to influence roadmaps and improve seller experience.

• Cross-Functional Leader: You're used to working side-by-side with other teams in your organization and know how to align and influence without owning every piece. You can simplify complexity and bring stakeholders with you. 

• Strategic & Hands-On: You can think like a strategist and execute like a performance marketer. Comfortable switching between macro and micro.

• Data-Led, Not Data-Blind: You use data to inform decisions, but know when to apply judgment. You bring a test-learn-scale approach. You’re as comfortable in dashboards as you are in briefing creative.

• Languages: English fluency required; German a plus but not essential.

• A Kleinanzeigen User

• Bonus: Experience scaling professional offerings within a consumer-led platform or ecosystem.
   

Benefits

Life at Adevinta comes with its perks! Our Adevintans enjoy the following benefits: 

• An attractive Base Salary 💸

• Participation in our Short-Term Incentive plan (annual bonus) 🏆

• Work From Anywhere: Enjoy up to 20 days a year of working from anywhere! Maybe not from the moon🌛well why not! just make sure you have internet connection! 🌍

• A 24/7 Employee Assistance Program for you and your family, because we care ❤️‍

• Win together, lose together is one of our key behaviours. At Adevinta you will find a collaborative environment with an opportunity to explore your potential and grow 🌱 

On top of these, we also provide a range of locally relevant benefits. Wanna know more? Apply and ask our recruiters! ✨

Adevinta is an equal opportunity employer and we value diversity. We do not discriminate on the basis of race, religion, colour, national origin, gender, sexual orientation, age, marital status or disability status.

If you feel like you don’t meet all of the requirements for this role but are interested, please consider applying anyway. Research suggests that women and individuals from underrepresented groups may self-select out of opportunities if they don’t meet 100% of the job requirements. We strongly encourage people from historically excluded groups to apply and look forward to speaking with you.