Shopping Content Manager at Genesis

We are looking for a Shopping Content Manager for a new social shopping application targeting the U.S. market. This mobile app makes shopping more engaging and smarter.

Key responsibilities:

• Conduct market analysis to identify trends and user interests in shopping and deal discovery in the US.
• Curate trend-driven product collections to maximize user engagement and relevance.
• Track and analyze collection performance, optimizing based on user interactions and feedback.
• Stay ahead of emerging shopping trends and seasonal demands in the US.
• Collaborate with the marketing and product teams to align content with user engagement strategies.

Measures of success:

• Increased user engagement (e.g., time spent on collections, interactions, shares).
• Growth in affiliate link clicks and conversions from curated collections.
• Consistent expert-driven content output (e.g., at least X high-quality collections per month).
• Positive user feedback and strong community engagement.
• Improved retention rates among active users due to engaging shopping experiences.

Key challenges in this role:

• Understanding and predicting fast-changing consumer shopping trends.
• Ensuring content aligns with affiliate marketing strategies and maximizes monetization.
• Balancing quality and quantity of curated collections while maintaining engagement.

Skills and knowledge required:

Must-Have:

• Strong analytical skills to interpret shopping trends and user behavior.
• Experience in content curation, especially in the e-commerce, shopping, or lifestyle industries.
• Understanding of affiliate marketing and its integration with content strategies.
• Ability to engage and manage external content creators or industry experts.
• Excellent communication and organizational skills.
• The data-driven mindset to optimize content for engagement and conversion.
• English B2+.

Desirable:

• Experience with AI-driven tools for trend prediction and content curation.
• Background in social commerce or influencer marketing.

Professional experience:

Must-Have:

• 3+ years in content management, SMM, or related fields.
• Understanding and experience with shopping content.
• Proven track record of increasing engagement through shopping content.

Desirable:

• Experience working with affiliate marketing or e-commerce partnerships.
• Experience in managing influencer or expert content programs.
• Previous work in a high-growth startup environment.

We offer:

• An opportunity to grow your career quickly and effectively in a new, fast-moving company.
• Flexible work options: remote or in-office (Kyiv, Lviv, Warsaw, Lisbon).

Looking forward to your CV!