Job description

Diamond Search Recruitment are delighted to be representing our client, a leader within their field, providing trusted identity and security solutions. The Email Marketing Specialist will lead on email marketing activities and deliver strategies to maximise lead generation from this channel. The position holder will be responsible for planning and delivering West Marketing email strategies, and as a subject expert guide and support regional marketing managers and the wider West Marking team in optimising our email marketing. As part of the digital marketing team, the position holder will support the SEM Marketing Manager in maintaining websites.

Main job responsibilities and accountabilities

Generate leads from email activities to achieve business goals
Work with marketing leadership to create an email marketing strategy and set performance KPIs
Maintain email database, building engaged and well segmented audience lists
Design, implement and test email marketing campaigns including content writing in line with brand guidelines and messaging framework
Upgrade email templates using graphics, personalisation and advanced features
Analyse campaign performance and suggest improvements
Report on channel performance and revenue generated from email marketing efforts
Keep up to date with industry and regulatory changes and best practices
Assist in implementing necessary web site edits in CMS

Person specification

Sufficient, proven work experience as an Email marketing or Digital marketing specialist
Proficiency in marketing automation technology preferably Pardot
Understanding of the full customer journey and experience
Hands on experience with content management systems
Knowledge of SEO/SEM and Google Analytics
Familiarity with analytical and database tools
Excellent written communication and copywriting skills

Desirable