Field Marketing Specialist, Federal

Remote: 
Full Remote
Contract: 
Work from: 

Offer summary

Qualifications:

Minimum of 3 years experience in managing field and virtual marketing events., Knowledge of marketing strategies targeting the Public Sector and East Government., Strong ability to analyze key metrics and adapt marketing plans accordingly., Experience collaborating with sales teams to generate pipeline and drive business growth..

Key responsibilities:

  • Develop and execute regional marketing plans to support sales teams.
  • Organize and manage trade shows, events, and workshops to showcase products and support sales efforts.
  • Partner with channel and alliance teams to create co-marketing programs.
  • Track and report on program performance metrics to measure success.

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SentinelOne Large http://www.sentinelone.com
1001 - 5000 Employees
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Job description

About Us

At SentinelOne, we’re redefining cybersecurity by pushing the limits of what’s possible—leveraging AI-powered, data-driven innovation to stay ahead of tomorrow’s threats.

From building industry-leading products to cultivating an exceptional company culture, our core values guide everything we do. We’re looking for passionate individuals who thrive in collaborative environments and are eager to drive impact. If you’re excited about solving complex challenges in bold, innovative ways, we’d love to connect with you.

What are we looking for?

SentinelOne is seeking a Field Marketing Specialist who will work closely with our Public Sector and East regional sales and marketing teams to develop and execute field and channel marketing plans that drive pipeline attainment goals. The Field Marketing Specialist will play an active role with the area sales team to ensure they benefit from global marketing programs and execute regional and channel programs to ensure success across all territories.  

What you’ll do

  • Deliver marketing programs to drive pipeline growth and customer loyalty for the Public Sector and East Sales Teams. These integrated marketing programs may include:
    • Public Sector and East trade shows and events to showcase customer success and support cross-sell and upsell opportunities
    • Roadshows and workshops to demonstrate the power of SentinelOne to Public Sector and East practitioners
    • Partner/ Alliances Marketing programs: build partner co-marketing programs into regional marketing plans
    • Whitespace marketing programs: targeting new contacts and account acquisition
  • Align with Public Sector and East sales leadership, AVP of Americas Field and Channel Marketing, channel sales organization and SE team to understand the market trends in the region and customize programs as needed
  • Communicate regional and vertical trends to the AVP of AMER Field and Channel Marketing to help inform corporate of geo needs to modify overall strategy, messaging and content
  • Enable customer success and support account expansion/cross-sell/upsell
  • Partner with product marketing on Public Sector and East content requirements
  • Track program results, measuring program success, and reporting metrics via SFDC and present to regional AVP and marketing team
  • Manage and balance the regional field marketing budget and spend

What skills and knowledge should you bring?

  • 3+ years of hands-on experience creating/managing field and virtual events
  • Working knowledge of marketing to the Public Sector and East Government 
  • Passion for inspecting and reporting on key metrics and pivoting marketing plans based on results
  • Passion for working with sales to generate pipeline and drive the business. Ability to collaborate and influence others cross-functionally.
  • Success in executing programs that drive demand, acceleration and demonstrate return on investment
  • Comfortable with day-to-day execution and longer-term planning
  • Thrives in a fast-paced environment
  • Cybersecurity marketing experience is a plus
  • Willing to travel 25% of the time

Why us?

You will tackle extraordinary challenges and work with the very best in the industry.

  • Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
  • Unlimited Vacation
  • Paid Company Holidays
  • Paid Sick Time
  • Gym membership reimbursement
  • Cell phone reimbursement
  • Numerous company-sponsored events including regular happy hours and team building events

This U.S. role has a base pay range that will vary based on the location of the candidate. For some locations, a different pay range may apply.  If so, this range will be provided to you during the recruiting process. You can also reach out to the recruiter with any questions.

Base Salary Range
$104,000$130,000 USD

SentinelOne is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

SentinelOne participates in the E-Verify Program for all U.S. based roles. 

Required profile

Experience

Spoken language(s):
English
Check out the description to know which languages are mandatory.

Other Skills

  • Adaptability
  • Teamwork
  • Communication
  • Problem Solving

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