Field Marketing Manager

• High growth: In just 4 years, we’ve reached milestones that take other companies a decade or more. In the last two years, we’ve doubled our employee count, tripled our customer count, and rapidly expanded our product capabilities.
• Disruptive innovation: Our founders saw that traditional security didn’t work for the cloud—so they set out to carve a new path. We’re relentless pioneers who invented agentless technology and continue to be the most comprehensive and innovative cloud security company.
• Well-capitalized: With a valuation of $1.8 billion, Orca is a cybersecurity unicorn dominating the cloud security space. We’re backed by an impressive team of investors such as Capital G, ICONIQ, GGV, and SVCI, a syndicate of CISOs who invest their own money after conducting their due diligence.
• Respectful and transparent culture: Our executives pride themselves on being accessible to everyone and believe in sharing knowledge with the employees. Each employee has a place in shaping the future of our industry.
  
  

ABOUT THE ROLE

We are seeking a dynamic, collaborative, and innovative individual with a bias for action to lead our field marketing team, overseeing the EMEA and APAC regions. As a Field Marketing Manager for EMEA & APAC, you will be responsible for developing and executing regional marketing strategies to drive business growth across Europe and the Asia-Pacific regions. This role involves managing regional marketing activities, aligning with global campaigns, and collaborating with sales teams to achieve revenue goals. You will directly manage a field marketing specialist based in APAC and work closely with sales stakeholders to build a regional strategy tailored to territories and personas, ultimately building pipeline in the region.

These initiatives will be part of a larger, integrated marketing strategy that encompasses events, trade shows, roadshows, summits, partner sponsorships, videos, and webinars. You will be a key contributor, working with the broader marketing team to develop a plan focused on driving meetings and engagement across both new and existing segments of the business. Successful candidates will possess a background focused on regional marketing, experience working with partners, and familiarity with the fast-paced startup culture, demonstrating flexibility and a can do attitude.

As part of the job you’ll

• Strategic Planning: Developing and executing regional marketing plans aligned with regional sales director & global strategies to drive account-based engagement and pipeline growth.
• Event Management: Planning, managing, and executing various regional marketing events, including conferences, webinars, and customer events. 
• Team Management: Manage a field marketing specialist reporting directly to you supporting APAC. 
• Demand Generation: Leading local demand generation initiatives in coordination with global teams, ensuring alignment with business priorities and sales objectives.
• Cross-functional Collaboration: Working closely with sales, marketing, customer success, product, and other teams to ensure alignment and maximize the impact of marketing activities.
• Budget Management: Managing regional marketing budgets and tracking ROI to ensure investments contribute to business goals.
• Performance Tracking: Measuring and analyzing the performance of marketing activities, including pipeline generation and conversion rates.
• Sales Alignment: Ensuring close alignment with sales teams on campaign execution, lead follow-up, and overall regional marketing strategy.
• Partner Relationships Work closely with the partnership team to plan activities in regions based on priority partners.
• Global Alignment: Partnering with global marketing teams to stay aligned on strategy, priorities, and best practices.

About you 

• 5+ years of experience designing, developing, and delivering event programs for customers and prospects, preferably in the cyber security software or related SAAS industries. 
• At least 1 year of managerial experience. 
• Proven experience in field marketing or demand generation, preferably in the EMEA and/or APAC regions.
• Ability to communicate effectively at all levels of an organization via presentations, written communication, and spoken channels.
• Proven success leading multiple complete events or diverse work streams from initial objective setting through brainstorming, development, and deployment.
• Desire to thrive in a rapid growth, fast paced environment; ability to adapt well to change and act with urgency.
• Bachelor's degree in business or a related field (preferred).
• Experience with marketing tools such as Salesforce, Marketo, Asana, 6sense, Reachdesk, and Crossbeam.
• Must embrace working quickly and developing the right balance of tactical execution with team building and team synergies, demonstrating a bias for action.
• Strong analytical skills and the ability to track and analyze marketing performance.

Travel is approximately 30%