Offer summary

Qualifications:

Bachelor's degree in English, Communications, Journalism, or related field., Minimum of 5 years experience in content marketing., Hands-on experience with content management systems and web publishing., Strong storytelling, editing, proofreading, and content strategy skills..

Key responsibilities:

Create and manage marketing content across various channels including email, web, print, and social media.

Collaborate with stakeholders to develop and execute content strategies for B2B and B2C audiences.

Leverage AI tools to produce engaging content and optimize marketing efforts.

Proofread and ensure content quality, consistency, and alignment with brand messaging.

Job description

Are you passionate about helping people live their healthiest lives? Do you thrive in a dynamic, supportive environment where your contributions truly matter? If so, Medcan is the place for you!

About Us:

Founded in 1987, Medcan is a leader in transformational proactive and primary care dedicated to helping patients and team members live well, for life. We offer a comprehensive range of services including preventative health assessments, wellness programs, and specialized medical care.

Our core values of excellence, drive, respect and integrity guide everything we do. We’re committed to creating a workplace where everyone can thrive, and we’re proud to support over 1,500 businesses across Canada with our health and wellness solutions.

Join Our Team as a Senior Copywriter!

Why You’ll Love Working Here:

Hybrid Office Policy: Flexible work-from-home and office options.
Coffee and Snacks: Keep your energy up with our delicious onsite offerings.
Employee Perks: Access to wellness programs like fitness training and other discounted Medcan services and products.
Benefits: Comprehensive health plans, retirement saving matches, educational reimbursement, and so much more!
Engaging Work Environment: Join a team that values collaboration, creativity, and continuous improvement.
Recognition: We celebrate our employees’ contributions through manager recognition and Awardco prizes.
Career Growth Opportunities: We believe in nurturing talent and providing opportunities for professional development and career advancement.

The Role: The Senior Copywriter is a critical asset to the growing Marketing team at Medcan. Reporting to the Manager, Creative and Content Services, this position is focused on producing, writing, editing, proofreading and formulating content strategies. We are looking for candidates who possess the ability to think both creatively and analytically. You will collaborate to execute an evolving communications strategy to cultivate high engagement for our B2B and B2C channels. The successful candidate will be an excellent communicator, a versatile writer with strong storytelling skills and a team player.

What You’ll Do:

Own the development of marketing content across B2B and B2C channels.
Create and maintain content across a variety of channels including but not limited to email, web, print, social media and out of home.
Leverage and interact with AI tools to produce content.
Identify target audiences and optimal marketing channels to enhance awareness and drive consideration and conversion.
Create and deliver high-quality, high-impact and results oriented content.
Adapt the style, tone and complexity of writing to suit a variety of formats for B2B and B2C audiences.
Proofread materials for grammar, spelling, punctuation, consistency, flow, style, formatting, clarity of message and factual correctness.
Collaborate with cross-functional stakeholders to bring content ideas to life.

Desired Attributes:

Exceptional interpersonal skills, written and oral communication skills.
Strong follow-through during workflow of projects and tasks.
Ability to conceive fresh and appealing ideas for new content that establishes or supports the company's brand identity across various formats and platforms.
Proven expertise and success in setting and executing content marketing strategies.
Strong skills in creating original content that targets a specific audience and meets company objectives.
A highly collaborative attitude focused on providing the best products and solutions for the team.
A strong understanding of brand identity, brand marketing, compelling content, and cohesive messaging.
A critical thinker and adapts quickly to change.
Comfortable prioritizing tasks while working under pressure to meet deadlines in a fast-paced environment.
Interested in being part of a growing team and contributing to organization growth.
Experience working within the health & wellness industry is an asset.

What You’ll Need:

5+ years experience in content marketing
Bachelors degree in English, Communications, Journalism, or a related field
Hands on experience with content management systems
Basic technical knowledge of HTML and web publishing
Knowledge of SEO optimization is considered an asset
Excellent organizational and time-management skills
Fluent in French or experienced in writing or editing for French-speaking markets is considered an asset
Successful candidates will be required to provide published writing samples / portfolio

This is a full-time position working 40 hours per week based on business needs between regular office hours Monday – Friday (9:00 am to 5:30 pm).

Our downtown Toronto clinic is conveniently located at 150 York St., which is nearby St. Andrew station or a 10-minute walk from Union Station!

Ready to Apply?

If you’re ready to make a difference and be part of a company that truly cares about its people, we’d love to hear from you! Apply today and let’s inspire wellness together.

Diversity, Equity and Accessibility:

Medcan is dedicated to employment equity, diversity and inclusion. We strive to ensure all staff have a fair opportunity to participate and success at work. If contacted for an employment opportunity, please advise your Talent Acquisition Specialist if you require accommodation.

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