Offer summary

Qualifications:

Minimum 3 years of experience in digital marketing management., Proven expertise in SEO/SEM, social media, and advertising campaigns., Strong analytical skills with proficiency in website analytics tools like Google Analytics., Excellent communication skills in English and ability to lead a team..

Key responsibilities:

Plan and execute digital marketing campaigns across various channels.

Design and maintain social media presence and content.

Measure and report campaign performance, optimizing based on insights.

Collaborate internally to improve user experience and develop growth strategies.

Job description

Position: Senior Digital Marketing Manager

Number of hours: 40 hours/week

Schedule: Central Time

Tasks required:

Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain the clients social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Establish and execute a digital marketing strategy to distribute content
Set up and/or optimize company pages within each platform to increase the company's social content visibility
Utilize CRMs to develop marketing campaigns
Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging, and audience identification
Maintain consistent brand messaging across all social channels
Identify, analyze, and measure trends and content to assess how well its performing and optimize user experience
Review site content, conversion funnels, analytics and statistics to make recommendations for new and creative growth strategies
Other ad hoc tasks that would be assigned

Requirements:

At least 3 years of experience as a Digital Marketing Manager or a relevant experience
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Experience in optimizing landing pages and user funnels
Experience with A/B and multivariate experiments
Strong leadership skills with the ability to build and manage a digital marketing team
Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
In-depth knowledge of CRM and various social media platforms and their best practices
Experience with managing B2B and B2C campaigns
Experience in setting up and optimizing Google Adwords campaigns
Excellent knowledge of modern HTML/CSS
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Good English communication skills, both written and verbal
Highly organized and detail-oriented; able to efficiently prioritize multiple tasks
Ability to work independently and in a team-oriented environment