Job description

Our client is a fast-growing leader in the digital entertainment industry, driving innovative marketing strategies to fuel mobile game growth. We are looking for a Social User Acquisition Manager to take charge of high-budget UA and retargeting campaigns across multiple mobile games. If youre a data-driven marketer with expertise in Facebook Ads and performance marketing, this is your chance to join a dynamic team and make a big impact!

Responsibilities:

Drive mobile growth strategies across multiple mobile game titles.
Manage and optimize UA campaigns on social ad networks, with a focus on Facebook.
Build and maintain strategic relationships with acquisition partners and internal stakeholders (creative, compliance, UA teams).
Research and test new technologies, ad formats, and strategies to improve performance.
Analyze campaign data, identify trends, and optimize based on insights.
Work closely with the creative team to develop and iterate ad concepts based on performance.
Provide regular performance reports and insights to the management team.

Requirements

3+ years in performance marketing, managing high-budget UA and retargeting campaigns on social platforms (Facebook is a must!).
Strong data analysis skills, with experience running tests on Facebook and interpreting results.
Ability to manipulate and analyze large datasets, with proficiency in Excel.
Deep understanding of mobile attribution and SKANs impact on performance measurement.
Strong organizational, analytical, and presentation skills to drive decision-making.
Experience with Power BI or equivalent is a plus.
Fluent in English (verbal & written).

Required profile