OTX Brand Manager

Galderma is the emerging pure-play dermatology category leader, present in approximately 90 countries. We deliver an innovative, science-based portfolio of premium flagship brands and services that span the full spectrum of the fast-growing dermatology market through Injectable Aesthetics, Dermatological Skincare and Therapeutic Dermatology. Since our foundation in 1981, we have dedicated our focus and passion to the human body's largest organ - the skin - meeting individual consumer and patient needs with superior outcomes in partnership with healthcare professionals. Because we understand that the skin, we are in shapes our lives, we are advancing dermatology for every skin story.

We look for people who focus on getting results, embrace learning and bring a positive energy. They must combine initiative with a sense of teamwork and collaboration. Above all, they must be passionate about doing something meaningful for consumers, patients, and the healthcare professionals we serve every day. We aim to empower each employee and promote their personal growth while ensuring business needs are met now and into the future. Across our company, we embrace diversity and respect the dignity, privacy, and personal rights of every employee.

At Galderma, we actively give our teams reasons to believe in our bold ambition to become the leading dermatology company in the world. With us, you have the ultimate opportunity to gain new and challenging work experiences and create an unparalleled, direct impact.

Job summary:

• Responsible for initiating and developing short and long term product strategic plan by identifying value proposition of the product and exploring the market opportunity
• Responsible for the development of operation plans including tactics aligned with strategies to establish a strong brand presence in Korea and achieve sales value, sales unit, and sales market shares’ growth objectives.
• Responsible for the supporting the development of commercial forecast and VM
• Optimizes channel/promotional mix for individual product through appropriate resource allocation that meets brand objectives and customer needs
• Collaborates sales team and all relevant counterparts and interacts with all customer groups to identify potential insights, competitor status and market access issues
• Communicates all relevant information regarding customer, products, trends, success stories and competitive activities etc.
• Supporting monitoring & proposing improvement plans for brand performance

Key duties and responsibilities:

• Market Insights and Opportunities: Gain a comprehensive understanding of the dermatology market through research and cross-functional intelligence & Identify market insights and opportunities through customer interactions.
• Marketing/Operation Plan: Develop and implement the OTX brand
• Marketing/operation plan in line with internal SOPs and Code of Conduct guidelines.
• Digital marketing: Develop and execute comprehensive media plans to ensure optimal reach and engagement across various digital platforms & Track and analyze key performance metrics to measure the effectiveness of digital campaigns
• Campaign Creation and Execution: Create and execute disease and branded campaigns.
• Promotional Activities and Events: Plan and lead promotional activities not only for HCPs and also Patients with the cross-functional team.
• Sales Team Support: Support the sales team with immediate query handling and KOL engagements.
• Sales Team Training: Lead training for the sales team to provide up-to-date market intelligence and knowledge.
• Product Performance Monitoring: Monitor product performance and the external environment using appropriate tools, taking corrective action if required to meet business objectives.

Education/Knowledge

• Bachelor`s degree or above
• Good English communication (Writing and verbal)
• MS office skills (Word, PPT, Excel and Outlook) proficiency

Experience/Competencies:

• Marketing Experience: Preferably over 3 years of marketing experience in the pharmaceutical industry.
• Dermatology Familiarity: Familiarity with dermatology is preferred, especially with experience in OTX product management
• Digital marketing & Patient engagement experience preferred
• Strategic Thinking: Strong strategic thinking, judgment, and influencing skills to develop and implement strategies.
• Customer Knowledge: Proven experience and knowledge of a broad base of HCPs and patients.
• Plan Execution: Ability to execute plans to gather user requirements and develop enhancements.
• Product/Brand Appeal: Implement strategies to maximize product/brand appeal to target customers.
• Team Coordination: Coordinate with the team to monitor product performance and direct product and/or marketing adjustments.
• Interpersonal Skills: Good interpersonal skills for building partnerships with internal and external stakeholders.
• Collaboration: Strong collaborative ability and dedication to team accomplishment.
• Problem Solving: Strong problem-solving skills and resilience