Job description

About GoTyme

GoTyme is a joint venture between the Gokongwei Group, one of the biggest conglomerates in the Philippines, and the Singapore-headquartered digital banking group Tyme. This venture combines the trusted Gokongwei brand, customer base, and distribution ecosystem with Tyme’s globally proven digital banking technology and hands-on experience building South Africa’s leading digital bank, TymeBank, one of the fastest-growing digital banks in the world today.

At GoTyme, we have embarked on a journey to democratize financial services and bring next-level banking to the Philippines. We seek individuals who share our belief that the game is worth changing, to join our growing team of GoTymers as we build, launch, and scale a bank that empowers all Filipinos to navigate a path to financial freedom.

About the role

The Customer Lifecycle Management (CLM) Marketing Lead role will handle growth programs and campaigns across the different stages of the customer lifecycle. This includes the managing the customer engagement and promo platforms, coordination with various stakeholders in making sure that the CLM campaigns are maximized to reach the company objectives and OKRs, support the business units in making sure customers are well informed of the features, services, offers, and advisories from GoTyme Bank

Work with other internal stakeholders to ensure that the CLM campaigns are able to support key business objectives.
Handling of the Customer Engagement Platform (CEP) to run customer engagement campaigns delivered through SMS, e-mail, push notification, in-app nudges, and other channels that will be triggered using the CEP.
End-to-end management of CLM Marketing Campaigns from coordination with business units and stakeholders, operations of the Customer Engagement and Promo Platform
Operation of the CEP and Promo platforms in line with the campaigns and programs
Work with the creatives team in developing direct-to-consumer nudges through SMS, e-mail, push notification, in-app nudges, and other channels that are under the Customer Engagement Platform.
Coordination with TymeX team on consistent improvements, enhancements, and fixes needed for the Growth tools which includes the customer engagement platform and the promo platform.

Must haves

Bachelor's degree in Business, Marketing, or other related courses
Knowledge and experience in handling marketing tech platforms such as Salesforce, MoEngage, hubspot, or the likes is a must
Ability to coordinate and work with various stakeholders to manage projects and campaigns
Experience in working with end-to-end handling of marketing campaigns addressing business objectives and requirements
Knowledgable in handling Customer Engagement Platforms and/or other Marketing and Growth tech platforms
Able to manage campaigns end-to-end and prioritize projects based on objectives