Offer summary

Qualifications:

4+ years of hands-on experience in social media marketing, especially in lead generation campaigns., Proven success with Facebook Ads Manager and other social platforms., Strong understanding of advertising analytics, conversion tracking, and audience segmentation., Excellent communication and reporting skills..

Key responsibilities:

Plan, create, and manage paid advertising campaigns on platforms like Facebook and Instagram.

Generate high-quality, finance-ready leads within a 200-mile radius of the dealership’s location.

Analyze and report on campaign performance using social media analytics and insights.

Collaborate with the client to optimize campaigns based on lead approval and engagement results.

Job description

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CPT-9230 Social Media Marketing Specialist (Automotive Lead Generation)

REQUIRED SERVICE: Marketing Support VA
REQUESTED EXPERIENCE TIER LEVEL: Senior to Advanced Level
MIN. HOURS/WEEK: 20 hours/week
SHIFT TIME ZONE: EST
SHIFT HOURS: Flexible, with availability between 9:00 AM – 6:00 PM UK Time (initially for onboarding and coordination)
SHIFT DAYS: (4 hours/day, Monday–Friday)
Number of VAs: 1

GENDER PREFERENCE: N/A
LANGUAGES SPOKEN/PREFERENCE: English
ACCENT PREFERENCE: Neutral
REGION PREFERENCES: N/A

We are seeking an experienced and results-driven Social Media Marketing Specialist to help a UK-based car dealership generate qualified automotive leads through strategic digital marketing. The ideal candidate is an expert in paid advertising across multiple social media platforms and can create, launch, and optimize high-converting campaigns with detailed targeting and analytics reporting.

RESPONSIBILITIES:

Plan, create, and manage paid advertising campaigns on platforms including:
Facebook
Instagram
Snapchat
TikTok (optional/test basis)
Generate high-quality, finance-ready leads within a 200-mile radius of the dealership’s location.
Create compelling and engaging ad content, graphics, and copy tailored to specific vehicle listings.
Use Facebook Pixel and tracking tools to build Lookalike Audiences and remarketing campaigns.
Set lead qualification criteria (e.g., income, employment, driving license) and apply them to ad targeting.
Analyze and report on campaign performance using social media analytics and insights.
Work with the client to optimize and iterate campaigns based on lead approval and engagement results.
Monitor and respond to leads from AutoTrader, CarGurus, and other portals as needed.
Assist in performance reporting and provide strategic insights and recommendations for scaling.
Collaborate with client-side team on content strategies, performance goals, and adjustments.

QUALIFICATIONS:

4+ years of hands-on experience in social media marketing, particularly with lead generation campaigns.
Proven success with Facebook Ads Manager and other social platforms.
Experience creating, optimizing, and managing Lookalike and retargeting campaigns.
Strong understanding of advertising analytics, conversion tracking, and audience segmentation.
Ability to design basic creative assets and write compelling ad copy.
Excellent communication and reporting skills.
Automotive experience is a plus but not required—must be able to adapt quickly to the niche.
Must be self-sufficient with IT setup and capable of working independently with accountability.