Go to Market Systems Engineer (Salesforce Developer)

We are seeking a highly skilled Go-To-Market Systems Engineer with deep expertise in the Salesforce ecosystem to support and optimize our sales, operations, marketing, and support services and their associated tech stacks. This role will be instrumental in developing and managing custom applications within Salesforce, automating business processes, ensuring seamless integrations across go-to-market applications, and striving to maintain system reliability and user satisfaction.

The ideal candidate will be an experienced Salesforce Developer with a strong background in automation, cross-team collaboration, and API integrations. In this key role, you will design, build, and optimize scalable automations and integrations across our Salesforce environment and other internal data warehouse systems. You will work closely with Sales, Support, Marketing, and Product teams to ensure our Salesforce instance supports rapid growth while maintaining technical stability and scalability standards.

We are looking for someone with a builder mentality who thrives in solving often ambiguous problems, and enjoys creating innovative solutions from the ground up.

Key Responsibilities

• Salesforce Development & Customization: Serve as the primary technical expert and owner of Salesforce development, keeping our implemented solutions simple and stage appropriate for our company size.
• Automation & Process Optimization: Where it makes sense not to use Apex or code, optimize Salesforce Flows, validation rules, and approval workflows to enhance GTM efficiency.
• System Integration: Architect and implement integrations between Salesforce and other applications using Salesforce APIs, Mulesoft, or other application connections.
• Data Architecture & Governance: Ensure data accuracy, security, and compliance within Salesforce and related systems, including business intelligence tools.
• Cross-functional Collaboration: Work closely with Sales Operations, Marketing, and Support Services teams to understand business requirements and translate them into scalable technical solutions.
• Testing & Deployment: Continuously improve Salesforce DevOps processes, including the creation and maintenance of automated testing between Salesforce environments in the pipeline. Develop test cases, perform QA, and support deployments using Salesforce DX, CI/CD practices, and version control systems (e.g., GitHub, DevOps tools).
• Performance Optimization: Identify opportunities to improve system performance, scalability, and user experience within Salesforce and connected GTM tools via quarterly performance reports.
• Technical Documentation & Training: Maintain up-to-date technical documentation and provide guidance to stakeholders on best practices and correct usage.
• System Hygiene and User Support: Assist with ongoing support and system operations, addressing user issues, troubleshooting system errors, and ensuring continuous improvement in platform functionality.

What you bring along:

• 5+ years of hands-on experience as a Salesforce Developer with strong fluency in Apex, Lightning Web Components, Flows, and Salesforce APIs.
• Proven experience designing scalable automation and integration strategies within Salesforce in a high-growth SaaS environment.
• Deep understanding of Salesforce’s object model, security, sharing settings, and its automation limitations.
• Experience integrating Salesforce with external APIs and platforms directly or using middleware or custom Apex integrations.
• Strong knowledge of Salesforce DevOps, UAT, and end-to-end testing practices, including source control systems (GitHub) and CI/CD.
• Salesforce certification required: Platform Developer I; Platform Developer II is a plus. 
• Understanding of both Sales and Support environment use-cases, i.e. Sales and Service Cloud
• Excellent communication and documentation skills—able to translate business requirements into technical solutions and present them clearly.
• A passion for automation, optimization, and emerging technologies like AI and intelligent process automation.
• Experience integrating with other GTM platforms (e.g., Stripe, Marketo) and data warehouses.