Sr Director, Marketing Ops

Sr. Director, Marketing Operations

Job Overview:
We are looking for a Sr Director of Marketing Operations to join our high-performing marketing team in a time of exciting growth. In this role, you’ll provide strategic leadership and oversee day-to-day execution of the company’s marketing operations team.

This Sr Director of Marketing Operations role at SmartBear is a mission-critical leadership position, responsible for enabling marketing to scale effectively, deliver exceptional customer experiences, and contribute meaningfully to revenue growth. The ideal candidate is a transformational leader, equal parts strategist, technologist, and operator.

Key Responsibilities:

• Enterprise-Wide Marketing Operations Strategy
  • Develop and lead the global marketing operations vision, strategy, and roadmap in alignment with SmartBear’s enterprise goals.
  • Serve as a key advisor to the CMO, contributing to long-term planning and strategic initiatives across Marketing, Sales, and Customer Success.
  • Drive operational transformation to scale global marketing initiatives efficiently and predictably across all segments and regions.
• Marketing Technology Ecosystem Leadership
  • Own the global marketing technology stack, overseeing strategy, implementation, integration, and governance of tools like Marketo, Salesforce, CDPs, ABM platforms, and BI tools.
  • Partner with IT and data teams to ensure system scalability, performance, and innovation aligned with business needs.
  • Establish clear frameworks for evaluating and adopting emerging marketing technologies.
• Data Strategy, Insights, and Attribution Modeling
  • Define and manage the organization’s marketing data strategy, ensuring unified data governance, integrity, and utilization across the funnel.
  • Lead the development of a global marketing analytics infrastructure to measure performance, marketing contribution to revenue, and customer lifecycle trends.
  • Champion sophisticated attribution models and forecasting tools that support revenue operations and business intelligence.
• Operational Excellence and Process Optimization
  • Architect the end-to-end marketing planning, budgeting, and campaign operations processes to enhance agility and scalability.
  • Oversee global campaign execution workflows and drive alignment between Marketing, Sales, Product, and Finance for seamless go-to-market execution.
  • Implement robust frameworks for performance measurement, program ROI, and continuous improvement.
• Cross-Functional Leadership & Team Building
  • Build and lead a high-impact, geographically distributed marketing operations team, including leaders in analytics, technology, and campaign operations.
  • Promote an inclusive, collaborative culture that prioritizes accountability, innovation, and excellence.
  • Guide the development of career paths, succession planning, and capability building across the operations function.

Qualifications:

• Experience & Education
  • Bachelor’s degree in Marketing, Business Administration, or related field; MBA or equivalent advanced degree strongly preferred.
  • 10+ years of experience in marketing operations, with at least 7 years in senior/executive-level leadership within a global SaaS or enterprise tech environment.
  • Demonstrated success scaling operations in a complex, multi-product, multi-region B2B organization.
• Strategic & Technical Expertise
  • Mastery of marketing operations disciplines including lead management, ABM, pipeline acceleration, campaign operations, data strategy, and lifecycle marketing.
  • Extensive experience overseeing enterprise-level marketing technology ecosystems and integrations.
  • Advanced knowledge of marketing analytics, including attribution modeling, customer segmentation, and predictive performance forecasting.
• Leadership & Business Acumen
  • Proven ability to drive organizational change, foster alignment across cross-functional teams, and lead high-performing teams at scale.
  • Strong executive presence with the ability to influence senior stakeholders and present to board-level audiences.
  • Experience owning multi-million-dollar budgets and leading strategic planning cycles for global marketing teams.
• Global Mindset & Operational Rigor
  • Experience managing distributed teams and driving alignment across global business units.
  • Deep understanding of compliance and data privacy (GDPR, CCPA) as it applies to marketing operations.
  • Highly skilled in balancing strategic leadership with hands-on execution as needed.

Why you should join the SmartBear crew:

• You can grow your career at every level.
• We invest in your success as well as the spaces where our teams come together to work, collaborate, and have fun.
• We love celebrating our SmartBears; we even encourage our crew to take their birthdays off.
• We are guided by a People and Culture organization - an important distinction for us. We think about our team holistically – the whole person.
• We celebrate our differences in experiences, viewpoints, and identities because we know it leads to better outcomes.

Did you know?

• Our main goal at SmartBear is to make our technology-driven world a better place.
• SmartBear is committed to ethical corporate practices and social responsibility, promoting good in all the communities we serve.
• SmartBear is headquartered in Somerville, MA with offices across the world including Galway Ireland, Bath, UK, Wroclaw, Poland and Bangalore, India.
• We’ve won major industry (product and company) awards including B2B Innovators Award, Content Marketing Association, IntellyX Digital Innovator and BuiltIn Best Places to Work.

SmartBear is committed to creating an inclusive workplace for employees where all individuals are treated with respect and dignity. We are an equal opportunity employer and make employment decisions based on merit, qualifications, and business needs. We do not discriminate on the basis of race, color, religion, sex, national origin, age, gender, disability, veteran status, sexual orientation, or any other protected status under applicable laws. We are dedicated to fostering a workplace that reflects a diversity of thought and experience as well as our values of being smart, open, driven, accountable, and curious.