Digital Advertising Manager

In Australia, Dabble has been operating a licensed sportsbook under the NTRWC since 2021. We're here to deliver extraordinary - with a truly immersive socialised betting experience designed to provide evolutionary entertainment to our punters via genuine interaction and engagement.

We have office hubs in Darwin, Melbourne, Brisbane, Sydney, Adelaide, and Albury. While we support remote-friendly work, we also encourage our people to take advantage of our national network of offices, offering cross-office sponsored flights year-round to promote collaboration and connection.

Our global operations span multiple markets, including our innovative Daily Fantasy Sports app servicing the United States which launched in 2023, and our latest launch into the UK in May 2025!

We are a team of highly driven enthusiasts and we are looking for our next Dabbler to join us as we continue in our journey.

Dabble Culture

• Dress for your day so you can focus on what matters
• Switch up your office, work from home, work from wherever helps you to deliver
• Genuine, like-minded team of visionaries. We welcome ideas big and small!
• Scheduled focus time to encourage deep thought
• Our annual convention, Dabblecon, brings us all together to celebrate our successes and plan continued evolution over the coming year
• Each day is led through upholding our core Values: Fun, Celebratory, Community, Evolutionary and Focus
  

Dabble Perks

• A minimum of five weeks of paid annual leave for all Dabblers
• Paid parental leave for both primary and secondary caregiver
• We encourage you to visit our network of offices: sponsored flights available to staff and spouse/immediate family
• Flexibility with working hours to accommodate our cross-country employee base: you are free to manage your own time
• Your wellness is our genuine concern: We sponsor access to the Sonder app for employees and their families with 24/7 support across mental health, medical advice, safety support and
  more
• Up to 10% annual cash bonus based on Company performance metrics
• Dabble Day Dividend: all Dabblers split the day’s revenue evenly on our birthday each year. You share the workload, why shouldn’t you share the reward?

Overview

Dabble is embarking on an exciting period of growth having just launched into the UK market, so we are seeking an experienced Digital Advertising Manager to manage all digital marketing campaigns in the UK market. In this newly created role you will be responsible for the daily management of Dabble’s digital advertising campaigns. You will work collaboratively to facilitate a cohesive strategy across the board as Dabble looks to scale across the UK.

Your day to day will include executing individual platform strategies with a strong focus on optimization for growth and conducting key testing programs such as split testing multiple ad variants. If you're looking to make an impact in a dynamic and rapidly expanding business, this role is for you.

Primary Location

Whilst this role supports the UK market it will be based in Australia. This role is currently open to all locations within Australia, however candidates based in Melbourne may be preferred.

Responsibilities

Strategy

• You will be hands-on in developing and executing on the digital marketing strategy to serve up perfectly timed, hyper-relevant ads that intercept punters right when they're *thinking* about placing a bet

• Assisting with the ideation of campaign strategies and creative concepts.

• Performing weekly & monthly reporting.

• Leading brand media buys throughout peak periods.

• Taking full control of the AppsFlyer integration and setup for publishers & partners.

Activation

• Creating, executing, scaling and maintaining digital acquisition and retargeting campaigns across paid platforms that drive new customers and build a fiercely loyal community around our brand

• Supporting the Brand & Consumer team with the creation, execution, and maintenance of awareness campaigns across paid platforms

• Continually optimising and innovating to grow the Dabble community, testing new channels for acquisition growth

• Integrating Safer Gambling messaging seamlessly and creatively into the fun, making safety feel like part of the community vibe, not an afterthought

• Briefing and coordinating content producers and designers on the creation of visual assets to be used in ad campaigns

• Working with the data and customer teams to establish a framework for efficient acquisition and build an understanding of how to maximise CAC payback periods

• Performing regular keyword research and adjusting copy to suit new keywords

• Helping to oversee App Store Optimisation (ASO), in collaboration with ASA, to increase downloads of the Dabble app

• Braze and platform audience segmentation to drive efficient activation & retention

• Improving the user path to install and conversion rates from initial touchpoints

Testing

• Designing and A/B testing irresistible, headline-grabbing sign-up offers and promotions

• Helping to create and manage testing programs across digital marketing channels that drive growth and better performance. This may include testing new ad variants or split test ad creatives, audiences, and placements

• Working with the content team to improve the customer experience and deliver a landing page testing program that delivers continual conversion rate improvement

• Working with the engagement team to test new audiences to improve performance across digital marketing campaigns

• Managing attribution and tracking (working closely with the product team for implementation) and reporting to ensure campaigns are optimised for maximum ROI

Skills & Qualifications

• Considerable experience in a similar brand or agency role

• Demonstrated knowledge of Facebook Ads, Google Ads, Apple Search Ads and Twitter Ads platform tools, including reporting functionality

• Experience performing split testing and creating multiple ad variants

• Excellent copywriting skills, particularly strong CTAs and concise headlines

• Experience running App Installs campaigns is highly desired

• Ability to prioritise and execute tasks in a dynamic (and fun) environment

• Strong multi-tasking and organisational skills, with excellent attention to detail

• Sports or wagering industry experience highly valued

• Knowledge of the UK sporting calendar would be highly regarded

Are you a Dabbler?

A Dabbler’s attitude is paramount, as the right person will be able to learn quickly and adapt to any skill gaps. A Dabbler is always a team player, with a willingness to share with and learn from others. Being a remote-first workplace, collaborative working styles are crucial to empower and grow each individual member (eg we prefer openness via public channels to problem solve or ideate on Slack).

A Dabbler uses their freedom of autonomy to its absolute potential and enjoys contributing to the Dabble community. We hold respect for our peers very highly – there is no such thing as a bad idea. We encourage you to think differently, be brave and strive to always raise the bar. Dabble was born out of thought sharing and should tackle growth in the same way. Dabble embraces empowerment of all people at any level of seniority and experience to ‘own their work’ and ‘talk their book’ wherever they can.

A fulfilling life extends beyond work, and we encourage our employees to prioritise self-care and well-being. This means taking breaks when needed, setting boundaries, and seeking support when facing challenges. We are committed to creating a safe environment where individuals feel comfortable discussing their wellbeing and accessing resources when necessary.

Remuneration

The advertised salary for this position is $115,000 - $130,000 + Super + Benefits with room to be flexible.