Demand Generation Specialist

Signicat is a pioneering, pan-European digital identity company with an unrivaled track record in the world’s most advanced digital identity markets. Its digital identity platform incorporates the most extensive suite of identity verification and authentication systems in the world, all accessible through a single integration point. The platform supports the full identity journey, from recognition and onboarding, through login and consent, to making business agreements that stand the test of time.

Role description

We are now hiring a Demand Generation Specialist to elevate our digital marketing efforts across Europe.

You’ll take ownership of critical digital assets—landing pages, forms, and funnel pages—to drive high-impact demand generation in a B2B SaaS context. Your work will align closely with paid media campaigns, performance strategies, and experimentation.

Drive Conversions Through Smart Optimisation

• Analyse and optimise landing pages and forms to increase conversion rates.
• Use tools like Microsoft Clarity to detect friction points and improve user experience.
• Plan and run A/B tests for messaging, design elements, and calls to action.
  
  

Build High-Impact Landing Pages End-to-End

• Create and maintain high-performing landing pages using Craft CMS or similar tools.
• Design, launch, and iterate independently without relying on development teams.
• Ensure pages are optimised for speed, mobile usability, and conversion outcomes.
  
  

Champion a Culture of Testing and Innovation

• Run rapid experiments to validate new tactics and strategies.
• Test innovative ideas and assess scalability across different European markets.
  
  

Bring Proven B2B SaaS Experience

• Demonstrated success in B2B demand generation with complex sales cycles.
• Skilled at building and optimising paid media funnels tailored to decision-makers.
• Aligns strategy with business goals to drive high-quality leads and conversions.
  
  

Operate Independently with the Right Tools

• Confident using platforms such as Figma, Canva, analytics tools, and landing page builders.
• Quickly adapts to new technologies and platforms to meet team needs.
  
  

About you

• Appropriate degree in a related field.

• At least 5 years experience in a relevant marketing position

• The ability to balance multiple demands and activities successfully, effectively prioritizing workload

• Proactive personality with a strong drive and sense of accountability

• You may not possess every requirement of the role, but you have the motivation to learn and develop

• Strong collaborative skills with various types of stakeholders

• Fluent in English.

• A strong appetite to leverage Marketing AI tool
  
  

What we offer

• Your tech, your way - choose the tech gear that aligns with your comfort and meets your preferences
• Hybrid work style - collaborate with the team in-office several days a week and embrace the flexible work model
• Work-life balance - enjoy an extra 4 paid days off annually, and we will celebrate your work anniversaries with additional days off to recognise and reward your milestones
• Modern workplace - our contemporary yet homey office in Vilnius offers a pet-friendly environment and features an outdoor terrace situated in the vibrant district of Paupys
• Continuous growth - quarterly development talks, a dedicated time during working hours each week for training and development, unlimited access to Udemy courses, defined career paths, and internal mentorship opportunities
• Customised onboarding - we will prepare an Onboarding Plan to ensure an easy and smooth beginning
• Be part of an international team - the opportunity to work from any other Signicat office for 2 months per year and 3 weeks per year from any European country
• Give back to the community - option to use 16 hours of paid volunteer time each year to support a charity or cause you are passionate about
• Empowering feedback culture - by using employee engagement tools, we ensure that every voice is heard, empowering us to grow together