Offer summary

Qualifications:

5-8 years of experience in Sales Operations, Business Operations, or Marketing Operations., Advanced proficiency with Salesforce.com and data analysis., Strong leadership abilities and exceptional problem-solving skills., Solid understanding of sales and marketing processes and metrics..

Key responsibilities:

Contribute to the development and execution of sales and marketing operations strategy.

Lead and manage key operational projects, ensuring timely delivery and user adoption.

Gather and analyze competitive intelligence to inform sales strategy and operational adjustments.

Develop and deliver training programs related to operational workflows and CRM functionality.

Job description

Description

GTM Operations Program Manager

U.S. Remote

WHO WE ARE

Certinia delivers a Services-as-a-Business platform that powers and connects all aspects of services operations, from services estimation and delivery to customer success management and financial planning and accounting. The company’s Professional Services Automation (PSA), Customer Success (CS), and Financial Management (FM) solutions—delivered on Salesforce’s leading cloud platform—provide the ability to run a connected services business, deliver with intelligence, and achieve business agility. Headquartered in Austin, Texas with presence around the world, Certinia is backed by Haveli Investments, TA Associates, General Atlantic and Salesforce Ventures. For more information, visit www.certinia.com.

THE ROLE

We are seeking a highly analytical and experienced GTM Operations Program Manager to optimize our sales and marketing processes and support the effectiveness of our go-to-market teams. The ideal candidate will have a strong background in managing programs, research, driving operational efficiency, ensuring data integrity, and leading key projects. You'll play a critical role in leveraging data to inform tactical decisions, streamline workflows, and enhance the overall performance of our sales and marketing efforts.

This role requires a hands-on individual who can guide and develop operational processes and contribute to our competitive understanding in a fast-paced environment. Experience in the SaaS industry with Salesforce experience is highly desirable.

WHAT YOU WILL DO IN THIS ROLE

Operational & Process Management:

Contribute to the development and execution of departmental sales and marketing operations strategy.
Assist in the development and management of specific pipeline line items.
Drive continuous improvement initiatives within sales and marketing operations processes.

Project Management & Implementation:

Lead and manage key operational projects from planning through execution, such as new system integrations, process automation, or strategic initiatives, ensuring projects are delivered on time and within scope.
Manage the successful implementation or migration of critical business systems and tools, ensuring smooth transitions and user adoption.
Develop and deliver training programs in partnership with Sales Enablement, and create procedural documentation related to daily operations, including CRM functionality, data management, and operational workflows.

Competitive Intelligence & Performance Analysis:

Proactively gather, analyze, and synthesize competitive intelligence, including performing detailed win/loss reporting and analysis, to identify market trends, competitor strategies, and opportunities for improvement.
Utilize market insights and performance data to provide recommendations that inform sales strategy and operational adjustments.

WHAT YOU NEED TO BE SUCCESSFUL IN THIS ROLE

Experience:

5-8 years of progressive experience in Sales Operations, Business Operations, or Marketing Operations.
Proven experience in leading, guiding, or managing a team or individual contributors.
Experience in contributing to strategic planning and managing financial processes within a departmental scope.
Demonstrated success in managing key operational projects and driving project success.

Technical Proficiency:

Advanced proficiency with Salesforce.com (administration, reporting, dashboard creation, data governance).
Proficient in data analysis and utilizing data to drive business decisions.

Core Competencies:

Strong leadership abilities and a proven capacity to motivate and develop teams.
Exceptional problem-solving and analytical skills.
Robust project management capabilities, including the ability to manage multiple initiatives effectively.
Demonstrated ability to gather, analyze, and leverage competitive intelligence, including performing win/loss analysis.
Expertise in data integrity and data governance best practices.
Strong financial acumen, including forecasting, budgeting, and expense management.
Excellent written and verbal communication and presentation skills.
A strategic mindset with a focus on executing business objectives.
Solid understanding of sales and marketing processes and metrics.

Certinia is an affirmative action and equal opportunity employer. As an equal opportunity employer, Certinia does not discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, marital status, religion, national origin, ancestry, age, disability, military or veteran status, genetic information or any other basis protected by applicable federal, state, or local laws. Certinia also has an accommodation process to reasonably accommodate applicants and employees with disabilities. For more information or if you have a need, contact [email protected]. If applicable under the San Francisco Fair Chance Ordinance or any other applicable federal, state, or local law, Certinia considers qualified applicants with arrest and conviction records for employment.

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