Marketing Performance Analyst - (HR31634DA)

Job Title: Marketing Performance Analyst
Location: Remote (EST Time Zone)
Salary Range: up to 2500 USD

Work Schedule: Monday - Friday, 9:00 AM to 5:00 PM (EST)

NOTE: INDEPENDENT CONTRACTOR POSITION

Company Overview:

Sagan is an exclusive membership community for top executives, founders, and CEOs seeking to hire and maximize the impact of international talent. We bridge the gap between global talent and US-based businesses, connecting candidates from vibrant regions like Latin America, the Philippines, India, Pakistan, Bangladesh, and Africa with leading American companies. Sagan provides a high-performance remote work environment, ensuring access to world-class opportunities for top-tier professionals.

About the Company:

Sagan represents a fast-growing investment and operating group with a lean, results-driven marketing team. They value clear ROI, rapid testing, and candid communication.

Position Overview:

We're looking for a Marketing Performance Analyst to manage paid digital campaigns, ensure tracking accuracy, and uncover insights that drive measurable growth across the entire buyer journey -- tracking performance from CTR to conversion rate, and optimizing the touchpoints in between.

If you enjoy testing, problem-solving, and combining data with creativity, this role offers the opportunity to launch campaigns, report on results, and make a direct impact on marketing performance.

Key Responsibilities:

• Plan, launch, and optimize paid campaigns on Google Ads and Meta.
• Audit and maintain data cleanliness and consistency across marketing channels, ensure proper attribution.
• Monitor campaign performance and reporting in GA4, Looker Studio, and other tools
• Identify opportunities and curate actionable insights into monthly reports
• Lead continuous improvements to the websites core UI and user experience, owning the customer journey with automated messaging, event triggers, and funnel optimization.
• Collaborate across marketing and onsite sales to ensure accurate lead tracking, seamless handoffs, and alignment of marketing and sales data.
• Develop and manage a structured testing roadmap, including A/B and multivariate tests to refine messaging, targeting, and creative.
• Support the Marketing Director with tactical execution and strategic insights to guide budget allocation and campaign planning.

Qualifications:

• 3+ years managing end-to-end Google and Meta ad campaigns.
• Proven success optimizing conversion rates and improving full-funnel performance.
• 3+ years building and interpreting analytics dashboards (GA4, Looker Studio, or other data visualization platforms).
• Deep understanding of Google Tag Manager (Certifications a plus).
• Strong knowledge of cookies, UTM tracking, and cross-channel attribution.
• Excellent written and verbal communication skills in English.
• Dutch proficiency is highly desirable.
• Experience integrating platforms and building lightweight marketing automations.

Nice-to-Haves:

• Experience with Power BI, CRM software, or database tools.
• Familiarity with GDPR or similar data privacy frameworks.
• Knowledge of Zapier or similar automation tools.
• Basic graphic design or content creation skills.
• Familiarity with SQL or Python for advanced attribution testing and custom reporting.

Resume Submission Guidelines:

💡To help us review your application efficiently, please submit your resume in text-based PDF format only.

🔸Avoid uploading scanned documents, image files (JPG/PNG), or Word documents (DOC/DOCX) format to prevent your application from being overlooked.

📍Important: For timely processing, both your resume and introductory video must be submitted in English.