Senior Director of Communications, Marketing & Sales

The Senior Director of Communications, Marketing, and Sales is a dynamic executive leader who shapes and advances the strategic marketing, communications, and sales functions across The Kendal Corporation (TKC) and its associated national network of Affiliate Lifecare communities. This leader will drive the execution of a system-wide brand update, oversee the growth and stewardship of the Kendal brand, develop and expand values-based service offerings to Affiliate communities, and support both current and future Affiliate communities through structured and scalable data-driven sales and marketing strategies. Reporting directly to the CEO and working in close collaboration with the Senior Director of Project Integration, this role will serve as a strategic partner in positioning Kendal for national expansion, affiliate impact, values-based product and service development in the aging field, and long-term system growth.

This role will leverage deep experience in brand architecture, sales strategy, marketing communications, trademark management, CRM oversight, project and team management, and the operational integration of marketing and sales systems across a federated network. The Senior Director will also play a key leadership role within TKC, promoting broad engagement and strategic input from internal and external stakeholders while maintaining momentum toward a bold and enduring brand evolution for Kendal.  Guiding a dynamic and capable team, the Senior Director role blends the need for strategic organizational and business leadership with grassroots support, action, and involvement.  This role models leadership through coordinated planning, support, and involvement alongside colleagues and peers, embodying a service-oriented, outcomes-oriented, and entrepreneurial role.

Education and Experience

• Proven senior leadership experience (10+ years) in marketing, communications, and sales, ideally within nonprofit aging services, senior living, healthcare, or related sectors.
• Demonstrated success in brand management and leading large-scale brand transitions, with expertise in protecting and leveraging trademark assets.
• Strong background in sales strategy and training: track record of creating sales training programs and enabling tools that deliver measurable results.
• Strategic, analytical thinker with experience planning and executing integrated marketing, communications, and sales campaigns.
• Exceptional communication, presentation, and interpersonal skills, with the ability to build effective partnerships across organizational levels.
• Proven ability to build and develop high-performing teams, mentor staff, and foster a culture of innovation and continuous learning.
• Commitment to Kendal’s mission and values, and passion for the transformational impact of senior living and aging services.
• Bachelor’s degree in a related field required; advanced degree (MBA, MHA, etc.) or relevant professional certifications preferred.

The corporate office is located in Newark, Delaware. This position entails approximately 35% travel and is available to remote candidates residing within the United States.

ABOUT KENDAL

Kendal began in the late 1960s, when a committee of the Philadelphia Yearly Meeting of the Religious Society of Friends (Quakers) sought “a better way in retirement” based on Quaker values. The first community opened in 1973.  The Kendal Corporation began in 1989 and is an aging services leader providing support and expertise to the Kendal System. Since then, new Affiliates have either been developed from the ground up or have chosen to become a Kendal Affiliate. Some have chosen to disaffiliate. The Kendal Corporation supports a System of ten individual Affiliate communities that is structured on what is called a federal model. Each Affiliate is locally owned and managed with its own independent board of directors, as each Affiliate is independently operated. The Kendal Corporation and the System afford access to tools and practices that empower and support. 

Join our team at Kendal and take advantage of a comprehensive benefits package designed to promote your health, well-being, and financial future. We are committed to investing in our employees' health and happiness. Come work with us and enjoy benefits that support you both personally and professionally!

TKC is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.