Web Optimization Manager

Job Title: Revenue Marketing Manager - Web Optimization

Location: Remote, US

THE OPPORTUNITY:

Are you a seasoned web optimization expert with a passion for driving growth through data-driven decisions? Salesloft is looking for a Web Optimization Manager to lead our web strategy, design, and development initiatives, ensuring our digital presence is a world-class experience for our customers and prospects. You’ll own the optimization roadmap for salesloft,com, drive our SEO strategy, build and manage a CRO program, and collaborate across teams to optimize our website for performance, engagement, and conversion that lead to quality pipeline. Specifically, you will:

• Lead the strategy, design, and development of Salesloft’s global website, ensuring a seamless and high-performing user experience.
• Provide strategic leadership for UI/UX best practices, ensuring an intuitive and engaging user journey across all web properties.
• Own the overall performance and SEO of salesloft.com, including developing and executing a comprehensive SEO strategy and roadmap that encompasses both technical and on-page optimizations.
• Manage and scale our Conversion Rate Optimization (CRO) program, identifying opportunities, running experiments, and delivering measurable results.
• Oversee our website’s technical roadmap, prioritizing initiatives that enhance performance, conversions, and user experience.
• Collaborate with customer and product marketing teams to align web initiatives with business goals, and manage processes to evaluate and prioritize internal requests.
• Project manage site updates and new builds utilizing Salesoft's PM tool, Monday, and ensure critical projects and updates are delivered on time. 
• Manage our Google Tag Manager (GTM) and tag strategy, ensuring accurate data collection and robust analytics.
• Monitor and report on website performance using GA4, setting clear goals, and delivering insightful performance reports.
• Stay ahead of industry trends and emerging technologies in web development, optimization, and analytics, including leveraging AI to enhance site performance, personalization and user experience.

WHAT WE’RE LOOKING FOR:

We are seeking a seasoned Web Optimization Manager to lead the strategic vision and execution for salesloft.com. This role will own our website's performance, user experience, and SEO, driving engagement and conversions that directly contribute to our quality pipeline and revenue growth. You will spearhead our CRO program, lead UI/UX initiatives, collaborate on content strategy, and leverage emerging AI technologies to optimize our digital presence.

THE SKILL SET:

• 5+ years of experience leading B2B website design and development projects, including a deep understanding of UI/UX best practices.
• 5+ years of experience developing and executing SEO strategies and currently developing experience optimizing for AI.
• 2+ years of experience managing a CRO program for a SaaS or B2B company.
• Deep experience with GA4, setting proper goals, and delivering site and funnel performance reports as needed.
• Familiarity with modern web technologies including utilizing a headless CMS for improved performance.
• Familiarity with marketing automation platforms like Marketo, CSS preprocessors like Sass, and Agile methodologies.
• Exceptional collaboration and communication skills, with the ability to manage technical roadmaps and influence cross-functional teams.
• Experience working with, or at, a digital design, development, and optimization agency is strongly preferred.

THE TEAM:

Salesloft's Revenue Marketing team is ultimately responsible for driving quality pipeline, and is composed of passionate B2B marketing professionals dedicated to transforming the buyer-seller dynamic. We're smart, analytical, and driven by a shared purpose to deliver exceptional results. As part of our team, you will contribute to Salesloft’s overall success by effectively optimizing our digital web experiences.

WITHIN ONE MONTH, YOU’LL:

• Participate in Salesloft’s New Hire Orientation to understand our company culture.
• Meet with your manager to discuss role expectations and initial tasks.
• Review Salesloft’s basic positioning, messaging, and target audience information.
• Gain an understanding of Salesloft’s campaign execution processes.
• Gain an understanding of Salesloft strategic roadmaps and priorities.
• Complete initial assessment of Salesloft’s current web and SEO roadmaps, identifying low hanging fruit for immediate performance improvements.

WITHIN THREE MONTHS, YOU’LL:

• Begin executing tasks related to web optimization and CRO initiatives under guidance.
• Collaborate with the team to support the implementation of digital marketing plans that incorporate web best practices.
• Apply initial learnings to optimize ongoing website performance based on data insights.
• Start taking responsibility for specific web optimization elements and experiments.

WITHIN SIX MONTHS, YOU’LL:

• Execute on defined web optimization and CRO plans for growth and lifecycle initiatives, contributing to key pipeline metrics.
• Support ongoing website development, including technical updates and content optimization.
• Take ownership of specific web optimization projects and report on their performance.
• Become a reliable resource for the execution and alignment of web optimization activities

WITHIN TWELVE MONTHS, YOU’LL:

• Contribute significantly to Salesloft’s revenue growth through the effective execution of web optimization and CRO strategies.
• Be an integral teammate across the entire marketing org with regular support of key content, web, and campaign initiatives.
• Own Salesloft’s web strategy and optimization initiatives.

WHY YOU’LL LOVE SALESLOFT:

At Salesloft, we're not just a company, we're a community built on shared values. 

• Lead With Humility and Respect
• Earn Customer Trust
• Put Team Over Self 
• Redefine What’s Possible
• Deliver Big Results

Salesloft delivers a performance force multiplier for the world’s most demanding companies. Salesloft’s Revenue Orchestration Platform, delivering the first AI-powered durable revenue engagement model, keeps market-facing teams on top of all buyer signals, with outcomes-driven prioritization so they always act first on what matters most. Thousands of the world’s most successful sales teams, like those at Google, 3M, IBM, Shopify, Square, and Cisco, drive more revenue with Salesloft.

While we’re proud of our history, we’re even more excited about the future. We want to create a world-class culture and company that attracts, develops, engages and retains elite talent.

Since our founding in 2011, we have grown into a global, award-winning organization with Lofters based all over the world. As a testament to our organizational health, we have been named by Forbes as one of America’s Best Startup Employers in 2021, Atlanta Business Chronicle’s 2022 Healthiest Employers, three times by Deloitte as a ‘Fastest-Growing Technology Company in North America,’ and have been recognized as a top workplace by Fortune, Glassdoor, Atlanta Journal-Constitution, and Inc Magazine. 

In addition to our stand-out organizational health:

• 2024 Best Places to Work Certified for a fourth consecutive year
• Leader in The Forrester Wave™: Revenue Orchestration Platforms for B2B, Q3 2024
• G2 Enterprise Sales Engagement Leader 15 consecutive quarters
• Recognized by Gartner Peer Insights as a Customer’s Choice in 2023 Voice of the Customer for Sales Engagement Applications
• G2 recently ranked us #1 in Enterprise Sales Engagement and we were named a leader in the 2022 Forrester Wave for Sales Engagement.  We received the highest possible score in 26 out of 30 criteria, more than any other vendor evaluated in our category. 

We’re redefining an age-old industry. This is challenging work – but our team of driven innovators makes the journey thrilling. We’re fast-paced, cutting-edge, and collaborative. We pursue excellence in everything we do and have a lot of fun along the way. Come join us!

WHY SHOULD YOU WORK AT SALESLOFT:

• You will become part of an amazing culture with a supportive CEO and smart teammates who actually care
• You will work with an amazing team you can learn from and teach
• You will experience joining a high-growth/high-trajectory organization
• You will hear “Yes, let’s do that!” and then have the opportunity to successfully execute on your ideas
• You will build community with Lofters of many cultures and backgrounds through ERGs and DEI initiatives
• We have a vibrant, open office that utilizes modern technology
• We firmly believe you will have the opportunity to  grow more here than you would anywhere else

Salesloft is committed to creating a sense of belonging for all Lofters. We integrate representation and inclusion into Salesloft’s core by establishing and meeting specific, time-bound objectives for fair hiring and career growth. We prioritize actionable steps over terminology, and showcase how a genuinely diverse and inclusive culture enhances our financial success and overall performance. 

We are proud to be an Equal Opportunity Employer and provide equal employment opportunities to all employees and applicants without regard to race, color, religion, sex, age, national origin, disability, veteran status, pregnancy, sexual orientation, or any other characteristic protected by law.

Don’t meet every single requirement? Studies have shown that people from underrepresented groups are less likely to apply to jobs unless they meet every single qualification. At Salesloft we are dedicated to building a diverse, inclusive and authentic workplace, so if you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Keep an eye on our Careers Page for other positions!