Business Development Manager- ABA Community Outreach

MeBe is seeking a hands-on, results-driven ABA Business Development Manager to grow our referral pipeline across our 10, multi-site locations. This role is responsible for operating the platforms to power our multi-channel, referral generation efforts using Monday.com CRM. The ideal candidate is a hands-on expert in sales operations and marketing campaign execution.

Key Responsibilities

Campaign Strategy, Execution & Oversight

• Execute a multi-channel marketing outreach strategy to generate qualified ABA referrals leveraging our suite of systems, tools and assets.

• Manage the referral campaign calendar, ensuring each site launches 3 campaigns per month; email campaign, postcard drop and drop-off campaign.

• Manage and assign a catalog of branded assets, and project manage the creation of new assets based on need that are aligned with MeBe’s brand guidelines.

• Order resources to fulfill campaigns, managing spending responsibly.

• Track and adjust campaign workflows across regions to optimize reach and effectiveness.

• Develop and roll out a MeBe Evangelist Program to promote local brand advocacy through strategic in-person engagements.
  

CRM & System Operations

• Administer and optimize Monday.com CRM workflows, ensuring accurate and comprehensive documentation of outreach, follow-ups, and lead status is captured in in the system to generate reports and dashboards.

• Ensure high-quality data into Monday.com CRM, including name, title, email, and mailing address by conducting audits of monthly email campaigns and postcard campaigns.

• Complete PostGrid direct mail campaigns,ensuring timely and accurate monthly postcard drops, managing processes to update lists with clean data for future drops.

• Maintain and improve systems infrastructure to ensure effective outreach, tracking, and reporting across the referral lifecycle.

• Provide monthly progress updates to the Senior Leadership Team, reporting on specific KPIs as determined once you’ve onboarded.

Referral Development

• Manage BDSs activity to qualify referral contact information and achieve weekly outreach goals to MeBe’s key personas; pediatricians, psychologists, daycares, and schools.

• Collaborate with Site Directors and internal stakeholders to align local outreach with care availability and service lines.

• Organize and project manage in-person events, including but not limited to drop offs, lunch and learns, and networking events for referrers, parents and MeBe families.
  

Digital Marketing & Community Engagement

• Build lists of targeted Facebook and LinkedIn groups.

• Post weekly on MeBe's Facebook, LinkedIn and Instagram page to grow brand visibility.

• Ensure BDSs meet their weekly on LinkedIn and Facebook posting quota.

• Manage brand awareness activity on Reddit.

Online Reputation & Review Management

• Implement Yelp and Google review growth strategies, with a goal of 1 positive review per platform and site per month.

• Monitor and engage with reviews and online feedback to maintain a strong and trusted brand presence.
  

Performance Analysis & Optimization

• Achieve measurable success by meeting defined referral generation goals.

• Establish clear KPIs for campaigns and the team; regularly report on performance and adjust outreach strategies based on data.

• Continuously assess and enhance BDS performance, business development processes, tools, and campaign strategies using performance insights.

BDS Management

• Ensure BDS activities are aligned with site-specific referral goals, campaign timelines, and overall organizational priorities.

• Recruit, manage, and mentor the Business Development Specialist (BDS) team.

• Deliver ongoing training, support, and performance feedback to drive results and maintain accountability.

• Set clear KPIs for BDS team members and use dashboards to monitor productivity and outcomes.

Qualifications

• 3+ years of experience in referral generation, business development, and sales leadership.

• Deep CRM operations experience, to build and manage outreach intiatives and performance

• Strong familiarity with tools; Monday.com CRM, PostGrid, Facebook, LinkedIn, Canva or comparable

• Demonstrated success in referral generation, campaign execution, and performance tracking.

• Excellent technical, organizational, analytical, and communication skills.

• Experience in ABA therapy, pediatric services, or behavioral healthcare preferred.