Offer summary

Qualifications:

2–4+ years of experience in influencer or creator marketing, preferably in beauty, pet, lifestyle, or party sectors., Strong network and intuition for identifying suitable creators., Excellent written communication skills for brand representation., Highly organized with attention to detail in follow-ups and deliverables..

Key responsibilities:

Own the entire creator lifecycle from discovery to delivery.

Identify and recruit creators that align with target customers for each brand.

Coordinate product send-outs and maintain seeding calendars for timely deliveries.

Build and nurture a creator community while ensuring content aligns with brand standards.

Job description

Job Title: Influencer & Creator Marketing Lead

Location: Remote

Type: Full-Time

About Us

Petra Brands is home to some of the fastest-growing product brands across lifestyle, beauty, pet, and party categories – including Fomin, Roofus, Luna Naturals, and House of Party/Craft Hero. We create products people love, and content that makes them fall in love faster.

We’re looking for a creator-obsessed, culture-savvy marketing lead to take the reins on our influencer and creator marketing efforts across TikTok and Instagram.

What You’ll Do

You’ll own the entire creator lifecycle – from discovery to delivery. Your goal? Seed product, spark content, and scale community.

Key Responsibilities

Influencer Discovery & Outreach
- Identify and recruit creators that reflect our target customer for each brand
- Handle outreach, product gifting, and all creator communications
Seeding & Product Fulfillment
- Coordinate product send-outs (gifting + campaign-related), track shipments, and ensure timely deliveries
- Maintain seeding calendars for each brand and product drop
Content & Campaign Management
- Ensure content is on-brand, on-trend, and delivered on time
- Track deliverables, usage rights, and performance metrics
- Flag and curate high-performing UGC for organic/paid usage
Community Building
- Build and nurture a creator community that feels personally connected to our brands
- Plan occasional touchpoints (e.g., surprise & delight, virtual hangouts, beta-testing new products)
Brand Alignment
- Deeply understand and uphold the visual, tonal, and mission-aligned standards of each brand
- Partner with brand leads and creative teams to guide content direction

What You Bring

2–4+ years experience in influencer or creator marketing (beauty, pet, lifestyle, or party a plus)
Strong network and intuition for finding the right creators, not just the biggest
Excellent written communication – you’ll be the voice of our brand in DMs and inboxes
Highly organized with strong attention to follow-ups, shipping, and deliverables
Passion for UGC, emerging trends, and building creator-led brands

Nice to Have