Marketing Specialist

A Day in the Life and the Impact You’ll Make:

As an integral part of DEKRA North America’s high-performing Marketing team, the Marketing Coordinator supports the development and execution of lead-generation campaigns and assists in the day-to-day coordination of the marketing calendar. This position helps build the company’s market presence across all relevant channels and platforms with a digital-first mindset. The Marketing Coordinator reports directly to the Director of Marketing and provides support to cross-functional teams such as demand generation, Sales, vendors, and internal stakeholders.

The ideal candidate is a motivated early-career marketing professional with a strong interest in digital marketing and B2B strategy. The candidate should be organized, detail-oriented, and eager to learn and grow in a fast-paced, team-oriented environment.

What You’ll Do:

• Support the Marketing Director in implementing go-to-market plans, lead-generation strategies, and marketing campaigns.
• Coordinate updates and tasks related to the marketing calendar and support its execution across digital and traditional channels.
• Assist in driving awareness, engagement, and the generation of qualified marketing leads using top and mid-funnel strategies.
• Help develop and publish content aligned with the buyer’s journey and campaign goals.
• Assist with marketing automation and lead nurturing activities through email workflows, campaigns, and templates.
• Support and monitor DEKRA NA’s social media. Assist in scheduling, posting, and reporting on campaigns.
• Gather and report on campaign performance metrics and support regular reporting to marketing leadership.
• Collaborate with cross-functional teams to help ensure alignment on marketing and thought leadership initiatives.

What You’ll Bring:

• Education: Undergraduate degree in business, marketing, communications, or a related field.
• Experience: 3–5 years of experience in marketing, communications, or a related field, ideally within the Testing, Inspection, Certification, Audit, Sustainability, or Professional Services industries.
• Certifications/Licenses: Any certifications in digital marketing (e.g., Google Analytics, HubSpot, Salesforce) are a plus.
• Technical Skills: Familiarity with Salesforce, Marketing Cloud, or other email marketing tools is preferred.
• Comfortable using social media platforms like LinkedIn, Twitter, and Meta; experience with Google Analytics is a plus.
• Strong writing and communication skills with a keen eye for detail.
• Ability to multitask and manage priorities in a deadline-driven environment.
• Demonstrated interest in learning marketing best practices and supporting marketing campaign success.

Physical Considerations:

• Ability to handle extended periods of computer-based work, including virtual video-based calls

Travel Considerations:

• Domestic travel required, estimated up to 3-4 times a year

What You’ll Receive for the Value You Bring:

Compensation: 

The base pay for this position ranges from $60,000 annually up to $72,000 annually.  Actual pay is based on several factors including market location and position-related knowledge, skills, and experience. 

Benefits:

DEKRA North America strives to provide a competitive benefits package to colleagues and promotes physical, emotional, and financial well-being.  Colleagues can self-select from our benefits to create a package unique to their needs.  These benefits include access to competitive health care and retirement benefits, paid time off, mental health well-being resources, and opportunities to learn and develop.  Below is a list of benefits we offer our colleagues:

Health & Well-being Benefits:

• Health care benefits: medical & prescription, dental, vision (including Domestic Partners)
• Critical Illness & Hospital Indemnity supplemental insurance
• Company Health Savings Account contribution
• Flexible Spending Account for eligible health care and dependent care expenses
• Paid time off such as vacation, sick leave, and floating holidays
• Mental and emotional support resources through our Employee Assistance Program
• Wellness Program to increase activity and health habits, with ability to earn participation rewards
• Paid Parental Leave
• Travel Assist (Domestic/International)

Financial Benefits:

• Participation in a 401(k) plan, with an employer match
• Company paid Short- & Long-Term Disability benefits
• Group term life insurance with options to buy-up for self and others
• Working Advantage – DEKRA’s official corporate discount program

Growth and Development Benefits:

• Education Assistance Program
• Student Loan Repayment Assistance
• Internal training and development resources to grow your career
• Annual Career Goal Setting and Performance Review cycle participation

This list provides an overview of benefits provided for US-based colleagues; the DEKRA North America Employee Benefits Guide outlines plan details and further related eligibility requirements.

Additional Position Details:

• Reports to:  Marketing Director & Communications
• Work Model: Remote
• Work Location: NA-based Remote
• Status: Full-time, Regular
• FLSA Classification: Exempt
• Visa Sponsorship Eligibility:  This position is not eligible for Visa Sponsorship.
• Relocation Eligibility: This position is not eligible for relocation. 

Growth in DEKRA:

DEKRA colleagues are welcome to apply for any position that is a potential match with their qualifications if performance in their current role is in good standing.  The career path following this specific role is as follows:

• Marketing Manager

About Us:

As a global provider of comprehensive services and solutions, we help our customers improve their safety, security, and sustainability outcomes. DEKRA is the world’s leading testing, inspection and certification (TIC) companies offering innovative professional services in the fields of vehicle inspection, expert appraisals, industrial product testing & certification, management system certifications, leadership consulting, and much more.  DEKRA is a purpose-driven organization with a deep passion to make the world a safer place on the road, at work, and at home.  In DEKRA, you will be part of a continuously growing organization with a 100-year history involved in more than 50 countries on five continents.

We hope you’ll consider a career with DEKRA North America as we strive to become the Global Partner for a Safe World!

DEKRA North America is an equal opportunity employer; all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

DEKRA North America is committed to working with and providing reasonable accommodation to individuals with physical and mental disabilities. If you need special assistance or accommodation while seeking employment, please email dekra.hr.na@dekra.com, or call +1 (770) 971-3788. We will make a determination on your request for reasonable accommodation on a case-by-case basis.