Assistant Manager, Brand Partnerships

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Job Description Summary

Job Description

Overview

Lloyds Banking Group’s Brand, Marketing & Experience Team (BMX) has recently undergone a major reorganisation resulting in the creation of a new Brand Partnerships team. This team will be responsible for development, evolution, delivery and execution of the group’s brand partnerships by deepening customer engagement and driving long-term business value. This will be achieved through existing partnerships and developing new opportunities.  

The first priority for this team is to grow the effectiveness of our game-changing partnership with British Cycling, elevating it to a high-impact platform. The team will also be tasked with shaping and delivering a broader sponsorship, commercial, data, media and tech partnerships strategy that aligns with our brand and commercial ambitions.

We’re looking for an individual with a proven track record in developing and delivering highly effective brand partnerships at scale, someone who can turn strategy into action and bring a commercial and creative lens to every opportunity. Successful candidate will be highly agile and adaptable, fully embracing the opportunities of a growth function; change should excite not worry.

If you have a growth mindset and thrive in a fast-moving and evolving environment, and are excited by the opportunity to build, innovate, and lead, this is the team for you.

Role Purpose

Your role is to work in support of our Brand Partnerships team in implementing brand partnership and sponsorship strategies, with the goal of improving brand visibility and customer engagement for the bank.

High level accountabilities

• You will assist in managing a portfolio of brand partners which optimise brand exposure, customer value and financial outcomes.
• You will establish trusted relationships with our partners’ teams, working day to day to get the best possible shared outcomes.
• You will use data and insights to regularly evaluate the performance of individual brand partners and activations.
• You will collaborate with cross functional teams including but not limited to BMX, legal, compliance and finance as well as BU’s and propositions.
• You will assist with evaluating potential brand partnerships to test alignment with our strategy and measurement principles.
• You will monitor market trends to stay ahead of competitor activities and identify innovative opportunities.
• Become a brand partnerships ambassador throughout the group, driving advocacy and engagement amongst colleagues.

Skills and behaviours

• Experience in brand partnership management and execution.
• Excellent people and collaboration skills and the ability to build trust, rapport and influence.
• An understanding of and interest in data and insight and its use to drive decision making, planning and excellent output.
• Experience in managing agencies and other 3rd parties including budget planning and creative and production management
• Inquisitive, quick learner and fast paced.  You will actively seek new ways to grow and be challenged in your development.
• You will think We not Me. You will be outstandingly collaborative with peers and colleagues across teams, demonstrated through your actions as well as your words. You will not be competitive over jurisdiction, team, size, glory or power. Simply put, you will want to work with others to enable the bank to win in the market with customers. You will be humble, actively listen, and actively learn in order to create curious teams of T shaped people that are non-competitive, psychologically safe, and achieve brilliant things together. You will have proven experience in delivery radical candor with care, so our teams continuously improve and our talent becomes the envy of competitors.

At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop.

We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks.  We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. 

We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we’re building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.