Public Relations Executive (Social Media & Content)

Our client, a world-renowned ultra-luxury resort, is looking for a talented and experienced Public Relations Executive to join their team and contribute to their industry-leading reputation.

As a Public Relations Executive specializing in social media and content creation, the role involves embracing a hospitality brands vision of helping people reconnect with themselves, others, and the world around them. This includes upholding key values such as cultural awareness, immersive experiences, heartfelt service, responsible practices, creativity, and innovation in wellness.

With a strong focus on sustainability, well-being, and unique guest experiences, this position ensures these principles remain at the heart of all initiatives. It also requires maintaining a deep understanding of brand-driven programs and actively contributing to their success.

Requirements

• Degree in Marketing, Communications, Design, Photography, or a related field.
• 1-2 years of experience in social media, content creation, or digital marketing, preferably in hospitality.
• Expertise in photography, videography, and drone operation, with a creative eye for storytelling.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects, etc.).
• Strong written and verbal communication skills in English.
• Creative thinker with a passion for innovation and storytelling.
• Strong organizational skills and attention to detail.
• Ability to multitask and meet deadlines in a fast-paced environment.
• Enthusiasm for sustainability and alignment with the resort's values.
• Flexibility to work varied schedules, including evenings or weekends, based on project needs.
  

Responsibilities

Content Creation & Media Production

• Develop high-quality photo, video, and drone content that aligns with the resort's brand identity.
• Edit videos and images for use across social media platforms, marketing campaigns, and promotional materials.
• Design eye-catching graphics and layouts for digital and print marketing collateral.
• Manage end-to-end production for regular content creation, including pre-production, shooting, and post-production.
• Maintain and manage all media equipment, ensuring it is always in top condition.
  

Social Media Management

• Lead the resort's social media strategy to increase brand awareness, engagement, and follower growth.
• Plan and schedule engaging posts across all social platforms, staying ahead of trends.
• Collaborate with influencers and brand ambassadors, ensuring successful partnerships and content creation during visits.
• Respond promptly and professionally to guest comments and reviews on social platforms to maintain a positive brand reputation.
• Analyze social media performance metrics and adjust strategies to optimize results.
  

Marketing & Promotions

• Develop and execute promotional campaigns for F&B, rooms, spa, sustainability and resort activities.
• Support the marketing team in coordinating and executing monthly events and activities as per the Marketing Plan.
• Assist in website updates to ensure content remains fresh, engaging, and accurate.
• Partner with operations, F&B, sustainability and spa teams to conceptualize and deliver promotional materials.
  

Creative Leadership

• Work closely with the Marketing Manager to align creative projects with the overall marketing strategy.
• Stay informed on industry trends and introduce innovative ideas to elevate the resort's digital presence.
• Act as the main point of contact for all internal and external content creation, including influencer collaborations and professional photo shoots.

The above is intended to provide an overview of the role and responsibilities for a Public Relations Executive (Social Media & Content Creator) at the resort. It is not and does not infer that the above is an inclusive and/or exhaustive list of the duties and responsibilities inherent to the position.