Job description

Partner Marketing Director
Location: Pune, India

HG Insights is seeking a Partner Marketing Manager to drive co-marketing efforts with our rapidly growing network of strategic partners. This role is pivotal in managing partner relationships, executing joint marketing initiatives, and ensuring successful collaboration to amplify brand awareness, generate demand, and drive revenue growth. As a key member of the marketing team, you will create and execute partner-focused campaigns, including events, webinars, content development, and digital marketing initiatives. The ideal candidate is a strategic marketer with strong project management skills, excellent communication abilities, and a passion for building and nurturing partnerships.

What You'll Be Responsible For:

Partner Co-Marketing Strategy & Execution

Develop and execute co-marketing strategies that align with HG Insights’ business objectives and partner goals.
Create and manage joint marketing campaigns, including events, webinars, digital promotions, and content initiatives.
Ensure effective positioning and messaging for partner-related marketing efforts.

Event & Webinar Management

Plan and execute partner-related events, trade shows, and webinars to drive engagement and pipeline growth.
Manage logistics, promotions, and post-event follow-up for partner marketing initiatives.

Content Development & Brand Messaging

Develop compelling co-branded content, including case studies, whitepapers, blog posts, and sales enablement materials.
Ensure brand consistency and message alignment across all partner marketing collateral.

Relationship Management & Cross-Functional Collaboration

Serve as the primary marketing point of contact for partners, ensuring seamless communication and alignment.
Work closely with sales, product, and customer success teams to support go-to-market (GTM) efforts.
Collaborate with partners to develop joint value propositions and integrated campaigns.

Performance Tracking & Optimization

Track, measure, and report on the success of partner marketing initiatives using key performance indicators (KPIs).
Leverage data insights to optimize marketing strategies and improve partner engagement.

What You’ll Need:

3+ years of experience in partner marketing, channel marketing, or B2B marketing.
Proven success in developing and managing partner co-marketing programs.
Strong project management skills with the ability to handle multiple initiatives simultaneously.
Excellent communication, collaboration, and relationship-building skills.
Experience in event management, content creation, and digital marketing.
Ability to work independently and cross-functionally in a fast-paced, global environment.
Proficiency in marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
A data-driven mindset with experience in tracking campaign performance and ROI.
Undergraduate degree in Marketing, Business, or a related field (MBA preferred).

Why Join HG Insights?