Career Opportunities: Regional Sales Head for SAP CX Middle East Africa North & South (430019)

We help the world run better

At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from.

Regional Sales Head for SAP CX Middle East Africa North & South will be responsible for defining and executing a high-impact Customer Experience (CX) sales strategy across the Middle East and Africa. This executive role will focus on driving strong regional growth, developing strategic customer and partner relationships, and building a high-performing, diverse sales team. The VP will play a pivotal leadership role within SAP, shaping regional strategy within the broader global CX leadership structure.

EXPECTATIONS AND TASKS

• Regional Sales Leadership: Lead and manage all CX sales activities across the region. Define and execute a regionally tailored go-to-market strategy that addresses varied customer needs and market maturity levels.
• Growth Acceleration: Drive aggressive growth in cloud subscription revenue, services, and customer base by leveraging SAP’s CX portfolio. Build an integrated and scalable sales strategy across cloud, hybrid, and partner-led models.
• Localization & Adaptation: Adapt global CX programs to regional realities—navigating diverse regulatory, technological, and economic environments—and ensure localization of solutions where necessary to support industries such as public sector, retail, energy, and telco.
• Partner Ecosystem Expansion: Strengthen and expand a high-performing partner ecosystem across the region, particularly in countries where SAP does not maintain a direct presence. Ensure strong collaboration and enablement strategies with local and regional partners.
• Talent Development: Attract, mentor, and develop a diverse and culturally attuned sales leadership bench across the region. Build succession plans and elevate local talent through coaching and structured growth paths.
• Customer Engagement: Serve as an executive sponsor to strategic regional customers. Build and maintain strong C-level relationships across both mature and emerging markets.
• Forecasting & Execution Excellence: Own and drive regional pipeline health, forecast accuracy, and sales execution excellence. Ensure disciplined opportunity management, predictable revenue generation, and strong governance processes.

EDUCATION AND QUALIFICATIONS / SKILLS AND COMPETENCIES

Core Competencies Required:

• Strategic Execution: Proven ability to define strategy and execute at pace, with consistent performance against revenue and growth objectives in complex, multi-country markets.
• Cultural Dexterity & Regional Acumen: Deep understanding of the market landscape—including business culture, buying behaviors, and regional challenges. Experience navigating both high-growth and frontier markets.
• Influence & Collaboration: Strong ability to influence internally and externally, aligning with regional development, marketing, and partner teams. Adept at managing matrixed organizations and complex stakeholder ecosystems.
• Team Leadership: Track record of building diverse and inclusive teams across geographies. Proven ability to inspire, retain, and elevate sales professionals across varied cultural and market contexts.
• Customer Obsession: Strong customer orientation with a demonstrated history of creating customer value, solving complex challenges, and delivering measurable business outcomes through digital transformation.
• Solution Expertise: Deep familiarity with CX solutions (e.g., CRM, customer data platforms, marketing automation, service, and commerce technologies), preferably within SAP or similar enterprise platforms.

WORK EXPERIENCE

• 15+ years in enterprise software or technology services, with 5+ years leading large regional sales teams.
• Demonstrated success growing market share and revenue across diverse, high-growth, and emerging markets, particularly in the Middle East and Africa.
• Proven track record of building and executing a hybrid go-to-market model, including direct sales, partner-led approaches, and cloud-centric business models.
• Experience in multinational and multicultural environments, preferably within global technology vendors.
• Evidence of transformational leadership, including scaling teams, turning around underperforming markets, or establishing operations in greenfield countries.

Bring out your best

SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software, SAP has evolved to become a market leader in end-to-end business application software and related services for database, analytics, intelligent technologies, and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide, we are purpose-driven and future-focused, with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries, people, or platforms, we help ensure every challenge gets the solution it deserves. At SAP, you can bring out your best.  

We win with inclusion

SAP’s culture of inclusion, focus on health and well-being, and flexible working models help ensure that everyone – regardless of background – feels included and can run at their best. At SAP, we believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better and more equitable world.

SAP is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team: Careers@sap.com.

For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program, according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, age, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability.

SAP believes the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAP’s commitment to pay equity. SAP provides the hourly base salary rate range applicable for the posted role. The targeted range for this position is CAD. The actual amount to be offered to the successful candidates will be within that range, dependent upon the key aspects of each case which may include education, skills, experience, scope of the role, location, etc. as determined through the selection process. SAP offers limited benefits for employees hired into hourly or like roles subject to appliable plan/policy terms. A summary of benefits and eligibility requirements can be found by clicking this link:  www.SAPNorthAmericaBenefits.com.

Due to the nature of the role, which involves global interactions with SAP entities, as well as with employees and stakeholders in Canada, functional proficiency in English is required for positions based in the Quebec.

Requisition ID: 430019  | Work Area: Sales  | Expected Travel: 0 - 40%  | Career Status: Management  | Employment Type: Regular Full Time   | Additional Locations: Virtual - Saudi Arabia #LI-Hybrid