Social Media Manager

Job Summary:

About Face to Face Touring

Face to Face touring is one of Australia’s most renowned concert and festival promoters. As part of the Live Nation Group, we specialise in creating unique and memorable live music experiences. Become a key part of our vibrant team and shape the future of live entertainment!

About the role

Are you a strategic and innovative Social Media Manager looking for an exciting new opportunity in Perth?

At Face to Face Touring, we are looking for someone to take the reins of our social media strategy and drive growth across multiple platforms. You’ll collaborate closely with the marketing team to drive engagement, brand awareness, and ticket sales, using data-driven insights to continually optimise performance. From creating compelling ad content to managing geo-targeted campaigns, you’ll ensure that our social media efforts are both impactful and results-focused.

You'll have the opportunity to truly own the voice and vision of the brand across platforms like Facebook, Instagram, TikTok, and YouTube. With a strong focus on paid social media campaigns, A/B testing, and audience engagement, you'll drive measurable results while building our online community. If you're passionate about live events and social media marketing, this is the role for you.

If you think you have what it takes, we’d love to hear from you! Please apply with a cover letter, highlighting why you're the perfect fit for the role.

What you’ll be doing

• Drive social media strategy: Lead campaigns from conception to execution, working to grow the brand's presence.
• Execute paid campaigns: Manage and optimise social media campaigns across Facebook, Instagram, TikTok, and YouTube.
• Audience targeting: Build and manage geo-targeted campaigns to maximise relevance and reach.
• Create compelling content: Develop high-converting ad creatives based on performance insights.
• Collaborate cross-functionally: Work with the marketing team, ticketing agents, and venues to repurpose content and strengthen strategies.
• Campaign optimisation: Adjust strategies in real-time to meet campaign goals, tracking performance and budget adherence.
• A/B testing: Test creatives, audience groups, and formats to continuously improve campaign outcomes.
• Manage online community: Engage with followers, responding to comments and fostering relationships.

What you’ll bring

• Experience: 4+ years in social media roles, ideally within music, entertainment, sports, or lifestyle industries.
• Technical skills: Strong knowledge of analytics, audience management, and campaign tracking.
• Results-driven: Proven success in paid campaigns, optimising for ROI and conversions.
• Platform expertise: Experience with Facebook, Instagram, TikTok, YouTube, and geo-targeted ad campaigns.
• Creative mindset: Passion for storytelling and developing engaging content strategies.
• Time management: Ability to juggle multiple campaigns and meet tight deadlines.
• Adaptability: Cool under pressure, with the ability to thrive in fast-paced environments.
• Passion: Enthusiasm for live music, pop culture, and staying ahead of social media trends.

Benefits

• Flexible work arrangements to support a healthy work-life balance.
• A passionate, collaborative and values/task-driven team
• Ongoing support and training for your professional development
• The opportunity to directly influence music concert brands that change people’s lives.

Equal Opportunities: 

We are passionate and committed to our people and go beyond the rhetoric of diversity and inclusion. You will be working in an inclusive environment and be encouraged to bring your whole self to work. We will do all that we can to help you successfully balance your work and homelife. As a growing business, we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. It's talent that matters to us and we encourage applications from people irrespective of their gender, race, sexual orientation, religion, age, disability status or caring responsibilities.

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