Job description

Responsibilities:

Define and establish the Marketing function from the ground up, laying the framework for all metrics and KPIs, processes, partners/resources, tools and technology
Build a scalable demand generation engine to increase the quality and quantity of leads, leveraging a strategic combination of organic and paid, digital and non-digital channels and tactics. Enable the sales team to increase revenue and wallet share across various customer segments and markets
Refine division’s GTM strategy by enhancing understanding of target customers, through detailed customer segmentation
Build and execute on an integrated rebranding strategy which unifies all of BPG's brands with a clear story, value proposition, brand voice and tone. Incorporate the above into refined messaging and positioning that increases internal and external awareness and clarity around Company offerings
Own and amplify internal external communications regarding mission, brand and culture, for all division brands
Build thought leadership content to position BPG as the most innovative company in its industry

Skills:

Holistic Marketing leadership experience with proven ability to 1) drive pipeline and sales growth, and 2) have a positive and transformational impact on brand
Experience building the Marketing function from the ground up and/or driving transformation vs. optimizing the BAU
Demonstrated ability to drive growth in digital B2B economy, with deep expertise across broad range of digital demand channels and tactics, as well as non-digital channels (trade shows, events, etc.)
Solid experience in the B2B manufacturing or automotive space,
Hands-on approach with a growth and innovation mindset, ability to be scrappy and resourceful, with experience leveraging 3rd-party resources (PE-backed experience is a plus)
Proven track record in growing digital and social media following