Executive Vice President, Marketing

This role will be responsible for leading our global marketing organization, ensuring that marketing is aligned to amplifying our sales efforts, our brand positioning in the market and create both a premium and differentiated experience for all our customers and employees. In this role you will create new and innovative marketing strategies for our products and our internal groups. This leadership role will partner with senior stakeholders across the organization to plan, develop, implement and monitor our overall marketing strategy

What's the role:

• Lead an engaged, successful Marketing team, crafting culture and developing talent aligned to our purpose and values.
• Build creative and innovative marketing strategies that amplify our sales efforts for Bloomberg Law, Bloomberg Tax, and Bloomberg Government.
• Contribute towards launching new products, investing in the company brand, engaging existing customers, and expanding into new markets. 
• Implement a Marketing strategy that brings all parts of INDG together, highlighting our culture, our unique portfolio of strategies and amplifying our brand.
• Create and lead events that are compelling, ambitious and differentiated enabling the organization to build our brand and drive product awareness and pipeline creation. 
• Responsible for integration and alignment of marketing across key businesses and functions, with a key focus on collaboration with the teams that influence and contribute to our marketing strategy.
• Act as customer champion, understanding customer needs and inspiring change as necessary to ensure our brand is a relevant, preferred and one of the most recognized and trusted brands amongst our target audience globally.
• Pursue and activate client insights from surveys and market research, constantly improving our Customer Experience and marketing engagement.

You will need to have:

• 15+ years of marketing and management experience.
• A consistent track record in implementing marketing strategies that have positively impacted the sales and business performance.
• A strategically and commercially minded approach with a proven capacity to translate new concepts and ideas into actionable plans.
• You are an ambitious thinker and someone with a track record in developing innovative and creative strategies.
• Proficiency in creating and executing campaigns within Salesforce; experience with Salesforce Marketing Cloud highly preferred.

Equal Opportunity

Bloomberg Industry Group maintains a continuing policy of non-discrimination in employment. It is Bloomberg Industry Group’s policy to provide equal opportunity and access for all persons, and the Company is committed to attracting, retaining, developing, and promoting the most qualified individuals without regard to age, ancestry, color, gender identity or expression, genetic predisposition or carrier status, marital status, national or ethnic origin, race, religion or belief, sex, sexual orientation, sexual and other reproductive health decisions, parental or caring status, physical or mental disability, pregnancy or maternity/parental leave, protected veteran status, status as a victim of domestic violence, or any other classification protected by applicable law (“Protected Characteristic”). Bloomberg prohibits treating applicants or employees less favorably in connection with the terms and conditions of employment, in all phases of the employment process, because of one or more Protected Characteristics (“Discrimination”).