Job description

Your Opportunity as Vice President, Food & Beverage Sales- West, Frozen Handheld & Spreads Category & Customer Business Team

We’re seeking a visionary and results-driven Vice President of Sales & CCB to join our Commercial leadership team. Reporting to the SVP, Head of Sales & Sales Commercialization, this role will lead a high-impact team across Sales, Commercialization, Revenue Growth Management, and Category Leadership. You’ll be responsible for translating brand and customer strategies into actionable business plans that drive growth, executional excellence, and long-term strategic partnerships.

Location: Orrville, Ohio – United States | Travel: 40%-50% (including Orrville Corporate Office, key customers, and team engagements)

In this role your primary responsibilities will include:

Strategic Leadership

Lead a large, cross-functional team with clarity, purpose, and inspiration.
Establish a winning, inclusive culture focused on growth, accountability, and execution.
Guide the Sales and Commercial teams with a strategic lens, balancing short-term wins with long-term growth.

Commercial & Customer Strategy

Translate brand marketing strategies into go-to-market (GTM) plans across channels and customers.
Lead Joint Business Planning (JBP) efforts to align customer growth with overall brand and SBA strategies.
Build and nurture strategic external partnerships to drive market share and profitability.

Execution & Insights

Leverage data and emerging technologies to inform decisions and drive competitive advantage.
Oversee pricing, promotions, category management, and sales planning to ensure alignment with business goals.
Monitor and communicate key business trends including shipments, consumption, and financial performance.

Team Development & Collaboration

Develop talent and organizational capabilities across geographies and functions.
Act as the internal voice of Sales, advocating for customer needs and prioritizing initiatives based on industry and channel health.
Foster collaboration across Sales, CCB, Brand, Marketing, Supply Chain, and other key stakeholders.

The Right Place for You

We are bold, kind, strive to do the right thing, we play to win, and we believe in a strong community that thrives together. Our culture is rooted in our Basic Beliefs, and we believe in supporting every employee by meeting their physical, emotional, and financial needs.

What we are looking for:

Minimum Requirements:

Bachelor’s degree
12+ years of experience in Consumer-Packaged Goods Industry
10+ years in strategic and executional sales leadership
Proven success in retail sales, commercialization, and omnichannel environments
Experience leading large teams (20+ indirect reports) and cross-functional initiatives
Experience leading teams across multiple classes of trade including Walmart, Mass, Club, Dollar, Grocery and eComm

Additional skills and experience that we think would make someone successful in this role: