Digital Marketing Specialist (SEO)

We’re unique.  You should be, too.

We’re changing lives every day.  For both our patients and our team members. Are you innovative and entrepreneurial minded? Is your work ethic and ambition off the charts?  Do you inspire others with your kindness and joy?

We’re different than most primary care providers. We’re rapidly expanding and we need great people to join our team.

The Digital Marketing Specialist - SEO is responsible for supporting the search engine optimization (SEO) strategy for ChenMed’s public-facing brands by the optimization of web assets, online profiles, web lead magnets, salesforce campaign configuration, website optimization reports, and digital campaign activation. This also includes testing, analyzing, and making changes to the website so it is optimized for search engines.

The incumbent supports the organic promotion of ChenMed brands as a leader in primary care for seniors by driving key company initiatives, as well as managing the integrity of digital assets across multiple ChenMed digital properties, ultimately achieving the goal of having digital assets rank higher in the results on major search engines.

The specialist will immerse themselves in the healthcare industry, as well as digital and inbound marketing strategies. Additionally, the incumbent will stay abreast of issues, trends, and competitor strategies to identify opportunities for ChenMed brands.

ESSENTIAL JOB DUTIES/RESPONSIBILITIES:

• Collaboratively executes the digital marketing strategy with a focus on attracting visitors to the website and online profiles/listings.
• Collaboratively optimizes webpages and media for paid and organic campaigns.
• Continually performs keyword discovery٫ expansion٫ and optimization across digital properties.
• Partners with Content Marketing Manager and Digital Director to search for opportunities to optimize website architecture٫ content٫ linking and other factors in the interest of improving SEO positions for target keywords.
• Partners with web manager to ensure newly developed code meets SEO best practices.
• Researches and analyzes competitors to benchmark and monitor progress of share of voice.
• Uses on- and off-page SEO best practices to generate traffic to websites and listing, including but not limited to: backlinking strategies, metadata refinement and content recommendations.
• Manages production of deliverables, which includes either writing, designing, or producing deliverables individually or overseeing projects with marketing or strategic partners.
• Maintains a calendar of digital marketing production projects, keeping a schedule and communicating changes upstream to management and downstream to clients and Senior, Digital Marketing manager.
• Collaboratively reviews, contributes, and owns digital marketing strategies post-handoff from ChenMed digital strategists and digital marketing leadership.
• Collaboratively manage campaign tagging (UTMs) for digital campaigns in project management board.
• Collaboratively builds/activates campaigns in Salesforce.com CRM.
• Reviews digital assets to ensure alignment with ChenMed’s branding, and web compliance standards.
• Tests email and web designs across deliverability tools ensure content is displayed on devices accurately.
• Performs websites audits, ensuring accuracy of content being published on public facing websites.
• Pulls and maintains month to month SEO web reports to share with Senior Digital Marketing Manager, and digital leadership.
• Collaboratively submits requests with IT and tests digital campaign integrations prior to campaign deployment.
• Attends digital marketing webinars and trainings to learn to new strategies and trade-based tools.
• Attends vendor project steering meetings for campaign updates
• Supports other members of the digital team with various tasks, which may include publishing content, troubleshooting digital tools, and providing access to digital pages.
• Performs other duties as assigned and modified at manager’s discretion.

KNOWLEDGE, SKILLS AND ABILITIES:

• Competent-level business acuity
• Self-motivated individual with technical and creative skills to support our digital marketing strategy, delivery, and sales processes
• Comfortable working in a fast-paced environment across marketing disciplines; enjoys learning new skills and expanding disciplines
• Excellent written and verbal communication skills
• Strong attention to detail and ability to work independently under tight deadlines
• Able to collaborate with multiple leaders
• Critical thinking ability to apply technology to solve marketing challenges
• Proficient skill in Microsoft Office Suite products including Excel, Word, PowerPoint and Outlook; competent in other systems required for the position
• Ability and willingness to travel locally, regionally and/or nationally up to 10% of the time; flexible to work evening, weekends and/or holidays as needed
• Spoken and written fluency in English
• General working knowledge of HTML and CSS preferred
• Working knowledge and understanding professional web services disciplines such as UI/UX, SEO, Digital Analytics, or Web page building preferred

EDUCATION AND EXPERIENCE CRITERIA:

• BA/BS degree in marketing, communication or related field OR additional experience above the minimum may be considered in lieu of the required education on a year-for-year basis
• A minimum of two (2) years’ work experience in digital marketing or related marketing field required, including SEO project management experience
• Working knowledge of the following is required:
  • CMS platforms such as Drupal, WordPress or similar
  • Web analytics software such as Google Analytics or similar
  • SEO monitoring platforms such as Conductor, Ahrefs, SEMrush
• Working knowledge of the following is preferred but not required:
  • CRM of software such as SalesForce
  • Design editing tools such as Adobe Creative Cloud or Canva
• Healthcare communication/marketing experience a plus but not required

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