Offer summary

Qualifications:

4-5 years of experience in growth marketing or related fields., Proven track record of launching products with low budgets and high creativity., Strong storytelling skills to translate product features into compelling narratives., Familiarity with organic growth strategies across social media, email, and community platforms..

Key responsibilities:

Drive organic growth for DAST, API Security, and Cloud Security Scanner products.

Co-own product launches and manage the organic marketing motion from launch to customer stories.

Create engaging content and case studies to enhance product visibility and user engagement.

Run community-led events and webinars to generate buzz and convert interest into users.

Job description

This is a remote position.

Role Overview: We’re looking for a hands-on growth marketer to take these products from silent potential to breakout traction primarily through organic channels.

This role isn’t about ticking boxes. It’s about creating momentum. You’ll own how the world discovers, experiences, and trusts these products across social, product launches, communities, and unconventional GTM experiments. We’re not looking for a title. We’re looking for someone who gets things moving.
While our pentest platform is well-known, three of our most exciting products — DAST, API Security, and Cloud Security Scanner — haven’t had their moment in the spotlight. That’s where you come in.

Note: We are looking for full-time individuals, not agencies or freelancers.

What you’ll own and drive:

Organic Growth for DAST, API & Cloud Products
→ Your top KPI? Paid sign-ups from organic channels for these three products.
Co-ownership of Product Launches: Partner with our growth team to launch new products from scratch, owning the organic motion from PH launches to first customer stories.
Product Storytelling & Use Cases: Translate features into compelling narratives across social, email, and community platforms. Create case studies and social proof where it currently doesn't exist.
Always-On Awareness: Turn Astra’s newer products into regulars on people’s feeds through high-signal social content, use-case videos, referral ideas, and micro-influencer collabs.
Email Drips That Drive Trials: Nurture our existing list toward trial and product usage, especially for unlaunched or under-marketed products.
Free Tools, Marketplaces, and Engineering-as-Marketing: Collaborate with the dev team to launch free tools or lead-generation projects. Explore listings on AWS, GCP, Azure, and compliance platforms.
Community-Led Discovery: Run webinars, events, or topical moments (e.g., emerging vulnerabilities we detect) that create a buzz and convert curiosity into users.
KPIs You’ll Be Measured On:
• DAST
• API Security Platform
• Cloud Security Scanner
MQLs from Organic Social and new channels - explore & scale these avenues
Product discovery & GTM execution for products currently under-marketed.
Top-of-funnel reach & engagement driven through organic efforts (Social, email, community, etc.)

Requirements

You’ve launched products with low budgets and high creativity.
Outcomes, not ego drive you—"let’s make this work" is your default mode
You think distribution-first and can turn ideas into traction.
You’re excited about security, but don’t need to be a cybersec nerd to tell a good story.
Bonus: You’ve shipped something on Product Hunt or built growth via microtools, influencers, or scrappy hacks.

Why does this role matter?

Astra’s DAST, API, and Cloud products are powerful—but they’re under-marketed. With you driving organic growth, we don’t just want to bring these products to market—we want to make them impossible to ignore.

Benefits

Embrace the cozy remote work lifestyle.
Health Insurance cover for you and your spouse.
Dive deep into the captivating world of cybersecurity.
And yes, get ready for some unforgettable workcations—think Chikmagalur & Jim Corbett.