Offer summary

Qualifications:

Bachelor's degree in Marketing, Communications, or a related field., Proven experience in social media management and digital marketing strategies., Strong analytical skills with proficiency in analytics tools like Google Analytics and CRM systems., Excellent content creation skills with a focus on engaging multimedia formats..

Key responsibilities:

Manage daily operations of social media platforms and optimize for organic reach.

Develop and curate high-quality content aligned with brand voice and audience engagement.

Design and execute revenue-driven marketing campaigns with clear KPIs.

Analyze performance metrics and report on revenue impact to inform future strategies.

Job description

Social Media Management:

• Manage day-to-day operations of primary social platforms including Meta, LinkedIn, Instagram, TikTok, X, YouTube.

• Grow organic reach and presence through platform optimization, community interaction, trend adoption and partnerships with influencers where appropriate.

• Monitor brand mentions and engage with followers to build relationships.

• Optimize landing pages, CTAs, and user journeys to boost conversion rates.

• Support website updates and SEO initiatives.

• Stay up-to-date with the latest social media trends and best practices.

• Research emerging platforms, features, and digital marketing trends

• Test new formats/channels to expand audience reach

• Stay updated on algorithm changes and industry best practices

Content Creation and Curation:

• Develop high-quality content (graphics, videos, Reels/Shorts, blog posts, stories) aligned with brand voice and resonates with targeted audiences.

• Curate user-generated content and industry-relevant material.

• Maintain content calendar ensuring consistent cross-platform presence.

• Create compelling content (video, carousels) that drives action including demo sign-ups, eBook

downloads, free trials, or purchases.

• Collate and compile case studies/testimonials that build trust and accelerate deals.

Revenue-Driven Campaign Strategy:

• Design campaigns with direct revenue accountability such as limited-time offer promotions, lead- gen ad sequences, abandoned cart flows.

• Implement retargeting campaign strategies where relevant.

• Execute campaigns that require CAC targets and sales attribution tracking.

• Develop performance marketing funnels (awareness → consideration → conversion) with clear

KPIs tied to revenue.

• Pilot emerging features/channels (e.g. TikTok Shop, LinkedIn Conversation Ads) only when data

suggests revenue potential. Document test results against CAC benchmarks.

• Prioritize platforms with highest ROAS and conversion potential based on industry data.

• Rapidly test new channels (e.g. emerging platforms, influencers) for scalable revenue

opportunities.

• Scale winning campaigns while maintaining CAC targets.

Lead Generation and Pipeline Management:

• Build and monetize audience ecosystems across primary social platforms to drive pipeline growth.

• Use targeted ads, lead magnets, and CTAs to capture high-intent leads.

• Ensure lead quality and track conversion rates (MQL → SQL → Closed Won).

• Manage paid ad budgets ($X–$Y/month) with strict focus on ROAS, CAC and LTV.

• A/B test creatives, audiences, and bids to maximize cost efficiency.

• Work with senior management to develop lead scoring models and nurture streams. Sync campaign calendars with product launches/pricing changes to maximize revenue capture.

Data-Driven Performance Analysis:

• Analyze and report on social media performance using analytics tools (Google Analytics, Facebook Insights, etc.)

• Track and report on revenue-specific metrics: Sales generated, pipeline value, cost per lead, conversion rates, and ROI.

• Use GA4, UTM tracking, CRM (HubSpot/Salesforce), and ad platforms to attribute revenue to campaigns.

• Report weekly on revenue-impact metrics: Cost per lead by campaign, MQL-to-customer rate, attributable pipeline value. Vanity metrics (likes/shares) only included when correlated to sales outcomes.

Required profile