Center for Online Learning Enrollment Counselor

Job Description Summary

The Enrollment Counselor is responsible for all recruiting functions and for promoting Saint Leo University as a school of choice to prospective students. This role requires a dynamic, self-motivated professional who thrives in a fast-paced, student-focused environment and can consistently meet performance metrics and enrollment goals.

Reporting to the Associate Director of Enrollment, the Enrollment Counselor serves as a university ambassador, engaging with prospective students through high-energy, meaningful conversations, and providing support throughout the admissions process. Counselors build rapport, establish trust, and serve as primary points of contact—from initial inquiry to enrollment.

The representative will also generate new inquiries by attending events, engaging community partners, and ensuring prospective students receive accurate and timely information about academic programs and resources.

Job Description

Essential Duties and Responsibilities

• Promote Saint Leo University to interested candidates and ensure they are well-informed about available programs and opportunities.
• Interview prospective students to assess interest, academic goals, and readiness to enroll.
• Make a minimum of 100 outbound calls per day and follow up using email, text, and video conferencing tools. Book appointments with prospective students and conduct face-to-face or virtual meetings to guide them toward enrollment.
• Determine student eligibility and interest in academic programs, ensuring a proper match between student goals and Saint Leo offerings.
• Guide students through the entire admissions process, including application submission, documentation, and appointment setting.
• Meet or exceed individual recruitment goals and conversion metrics set by the University.
• Maintain accurate and complete records of communication, interviews, follow-ups, and enrollments.
• Recommend qualified applicants for admission based on academic potential and alignment with university standards.
• Accurately complete and process all enrollment paperwork and ensure timely progression through admissions milestones.
• Attend recruitment events, information sessions, and community outreach activities as needed.
• Collaborate with internal departments, including Financial Aid and Academic Advising, to provide a seamless student experience.
• Adapt quickly to changing processes, systems, and goals in a dynamic educational environment.
• Perform other duties as assigned and comply with university policies and professional standards.

 

DUTIES AND TASKS:  

After the Enrollment Counselor achieves initial contact with prospective students they continue to counsel and educate them through the entire enrollment process. The process will include information regarding registration, ordering books, technology setup and introductions to fellow team members who will assist them with financial questions and academic advice.

 

As the primary contact, the Enrollment Counselor is responsible for a positive new student experience by building a relationship with the student and answering questions regarding degree requirements, program research, policies, and procedures.

 

As part of a high performing team Enrollment Counselors must;

• Possess key attributes of integrity, flexibility, initiative, and confidence
• Understand and adhere to outreach requirements and quality expectations, meet their goals and motivate through a positive approach and a general openness to feedback
• Identify and share opportunities to improve university processes and the student experience
• Generate prospective student referrals from existing students, alumni, staff, and members of the community
• Maintain outstanding attention to detail through accuracy and follow-up to manage procedures of student record keeping efficiently; on excel spreadsheets and in student databases
• Operate in a positive manner as part of a team and show a willingness to grow and learn by being open to change, innovative ideas, and constructive feedback
• Have a flexible schedule to accommodate some weekend and evening recruitment hours.

 

Minimum Requirements

• Associate’s degree or higher from an accredited institution
• Bilingual proficiency in English and Spanish is plus
• Prior experience in a metrics-driven, sales, recruitment, or customer service environment
• Strong organizational and time management skills with the ability to multi-task effectively in a fast-paced setting
• Technological proficiency, especially with CRM systems and virtual communication platforms
• Adaptability to new challenges and shifting priorities
• Willingness to work extended hours, including evenings and weekends, to meet business needs

 

Required Knowledge, Skills, and Abilities

• Active Learning: Ability to understand and apply new information to solve current and future challenges effectively.
• Active Listening: Strong listening skills with the ability to fully engage in conversations, ask relevant questions, and respond appropriately without interrupting.
• Critical Thinking: Skilled in analyzing situations logically to identify strengths, weaknesses, and potential solutions.
• Coordination: Capable of adjusting actions in response to the needs and behaviors of others.
• Service Orientation: Naturally inclined to seek out ways to support and assist prospective students and team members.
• Social Perceptiveness: Awareness of others’ responses and the ability to interpret and respond to them appropriately.
• Verbal Communication: Strong speaking skills, with the ability to clearly and effectively convey information over the phone and in meetings.
• Written Communication: Proficiency in professional written communication, particularly through email, to support prospective students and colleagues.
• Organizational Skills: Highly organized with the ability to manage multiple priorities and deadlines in a dynamic environment.
• Technical Proficiency: Familiarity with Microsoft Office Suite, especially Excel, Outlook, and CRM tools.
• Attention to Detail: Demonstrated accuracy and timeliness in task completion, prioritization, and documentation.
   

To Apply: Submit your resume and cover letter.
 

NOTICE:

The intent of this job description is to provide a representation of the types of duties and responsibilities that will be required of positions given this title and shall not be construed as a declaration of the total specific duties and responsibilities of any particular position. Employees may be directed to perform job-related tasks other than those specifically presented in this description. Saint Leo University is an Equal Opportunity Employer and embraces diversity as a critical step in ensuring employee, student, and graduate success.

Why Work at Saint Leo?

What it’s Like to Work Here: Ask our employees and the one word they’d use to describe working at Saint Leo University is “Community.” Our team members all share the Saint Leo core values, positive attitudes, and problem-solving abilities, enabling them to provide excellent student centered service. Our mission is educating and preparing students for life and leadership in a challenging world.  Thank you for your interest in joining the Saint Leo PRIDE!

We are committed to providing our employees with the support they need. At Saint Leo, we offer an array of medical, dental, and vision packages as well as several add-on perks to make your benefits package truly customizable to you and your family needs. Available benefits based on employment status (Full Time vs Part Time).

• FREE Tuition - Employee, Spouse, and Dependents*
• Tuition Exchange Opportunity - Dependent of Employees*
• Generous Paid Leave - Sick, Vacation, and Holidays
• Comprehensive Group Health Plan (Medical, Dental, and Vision)
• Group Medical Plan includes Teledoc, Surgery Plus, Wellness Incentive Program and more!
• 100% Employer-Funded Health Reimbursement Account
• 100% Employer-Paid Short Term Disability Insurance
• 100% Employer-Funded Employee Assistance Program (healthcare and dependent options)
• Employer-provided life insurance
• Discounted On-Campus Dining Meal Plans
• Nationwide Pet Insurance
• Flexible Spending Accounts
• 403b Retirement Plan
• Wellness Center

*Eligibility based on meeting required service period

2025 ICUBA Benefits Guide_St Leo