Head of Marketing at amma family

amma pregnancy tracker is an international mobile app and one of the world's largest communities for moms-to-be and their families. We are building the world’s best ecosystem to support families through all stages of pregnancy.

We are looking for a strategic growth leader to own our full marketing funnel—from user acquisition to retention. You’ll architect data-driven strategies across paid UA, social media, and product-led growth while leading creative production to scale our app globally.

responsibilities

• Paid Growth / Oversee UA campaigns (Meta, Google, TikTok, etc.), optimizing budgets and ROAS across markets with predictive campaign planning
• Organic Growth / Lead cross-country SMM strategy and organic traffic expansion
• Store Analytics / Own end-to-end ASO (App Store & Play Store optimization) with deep store analytics expertise
• Product Growth / Implement marketing-driven features and conversion optimizations through cross-team collaboration
• Creative Leadership / Develop high-performing ad creatives/content with producer through rapid testing frameworks
• Data Leadership / Build predictive analytics models for LTV forecasting and campaign scalability
• Team Scaling / Manage distributed teams (UA, SMM, creatives) with performance-driven culture

requirements

• 5+ years in mobile app/gaming marketing with UA expertise (CPI/ROAS-focused)
• Hands-on experience managing budgets across platforms
• Proven success in scaling apps internationally (emerging markets a plus)
• Strong analytical mindset
• Leadership experience managing cross-functional teams
• Fluent English (Upper-Intermidiate+)

will be a plus

• Own marketing end-to-end at a high-growth startup with equity potential
• Hands-on experience launching and scaling web-to-app (W2W) funnels

why amma?

• Remote work as part of an international team
• Flexible schedule that you can customize based on team activities
• 36 days of paid time off per year
• Annual performance review and ongoing support from HR and team leaders
• Share option program for high performers after 1 year with the company
• Engage in work on a socially significant product with a powerful mission
• Trustworthy environment with open communication, devoid of micromanagement or authoritarianism
• Flexibility and openness to new technologies, ideas, and approaches

recruitment process

1. Send us your CV detailing your relevant experience and what motivates you.
2. Interview with HR – an initial 30-minute introduction conducted in English via Zoom
3. Interview with Head of Marketing – 1 hour discussion conducted via Zoom
4. Final interview with CPO – 1 hour discussion conducted via Zoom
5. Offer: join our team and be a part of spreading more happiness to families worldwide!