Marketing Specialist

Join our dynamic marketing team as a Marketing Specialist, where you will be instrumental in driving our B2B and stakeholder marketing initiatives and contributing to brand presence. You will assist in the creation and execution of comprehensive marketing campaigns, collaborate on content production, and winning RFP proposals. Your role will also involve managing event logistics, developing marketing materials, and ensuring all communications and tactics align with our brand standards. 

KEY JOB RESPONSIBILITIES:

• Assist in development and execution of multi-channel marketing campaigns that align with business objectives and targeted stakeholder audience needs.
• Collaborate with digital marketing specialist to produce engaging and relevant B2B content for various channels, including social media, email, and websites.
• Identify KPIs and measure campaign performance through established metrics and key performance indicators to measure ROI and identify optimization opportunities.
• Responsible for leading the Request For Proposal (RFP) process through RFP release, requirement analysis, content development, submission and finalist presentations.
• Work closely with Sales team to identify proposal requirements and prepare customized, detailed responses and templates.
• Identify and engage with internal subject matter experts and decisions makers, including senior management, to tailor responses to meet and exceed RFP requirements.
• Write proposal narratives using a mix of existing, previous responses and developing new material; develop and oversee internal content library through bi-annual audits.
• Elevate DDMA’s brand at tradeshows, webinars, and events by managing event logistics, ordering of branded giveaways, vendor relationships, and the creation of marketing materials and key communications.
• Responsible for developing, editing and proofreading communications and marketing assets for a wide range of deliverables including social posts, website copy, long- and short-form marketing copy, email communication, and other traditional and non-traditional tactics. 
• Collaborate closely with other departments, such as sales, public affairs, product, clinical, and innovation to ensure content alignment and effectiveness.
• Serve as a brand steward, ensuring all marketing materials align with corporate brand guidelines and standards for branding, positioning, and trademark compliance. 
• Facilitates the execution of creative assets by developing detailed project and creative briefs with clear direction to ensure the deliverable supports the campaign objective and overall narrative
• Produce high quality content that is error-free, compliant and adheres to the organization’s style guide, brand voice, mission, vision and values.
• Assists with various marketing projects as needed to support the team and further establish our brand in the industry.

JOB QUALIFICATIONS:

Required:

• Bachelor’s degree in marketing, communications or related field. 
• 5+ years of marketing experience; additional experience in content development a plus.
• Demonstrated written communication skills: Strong copy editing and proofreading skills with attention to detail and commitment to delivering highest-quality output. 
• Adept at writing and content development in a variety of styles and voices across various media types including print, email, presentations and web.
• Strong verbal communication and listening skills: Flexible, creative and innovative thinker with a strong track record of executing credible ideas.
• Ability to multi-task and manage several projects/programs simultaneously.
• Ability to work independently, and as part of a team, adapt quickly and prioritize in a fast-paced environment.
• Skilled working with Microsoft Office, presentation software, email marketing and project management platforms; early adopter of new technologies.
• Initiative-taking with a performance-driven attitude and desire to learn.
• Candidates must be located within driving range to DDMA office in Boston MA.  

Preferred: 

• Prior work experience in healthcare or insurance businesses

The specific statements shown in each section of this description are not intended to be all-inclusive. They represent typical elements and criteria necessary to successfully perform this position.

** In accordance with Delta Dental of Massachusetts’ Compliance Plan, all employees must conduct Delta Dental of Massachusetts business and activities in accordance with applicable laws, regulations, professional standards, and ethical standards and report potential compliance or ethical issues to Delta Dental of Massachusetts’ designated Compliance Officer. **

 Delta Dental of Massachusetts’ Affirmative Action Program affirms our commitment to make reasonable accommodations for known physical or mental limitations of otherwise qualified individuals with disabilities or special disabled veterans unless the accommodation would impose an undue hardship on the operation of our business and activities. Please see Human Resources for additional information regarding this program.