Sales Enablement Program Specialist- Marketing Liaison

Established in 2021, Independence Pet Holdings is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach include our own insurance carrier, insurance brands and partner brands. 

Established in 2021, Independence Pet Holdings (IPH) is a corporate holding company that manages a diverse and broad portfolio of modern pet health brands and services, including insurance, pet education, lost recovery services, and more throughout North America.

We believe pet insurance is more than a financial product and build solutions to simplify the pet parenting journey and help improve the well-being of pets. As a leading authority in the pet category, we operate with a full stack of resources, capital, and services to support pet parents. Our multi-brand and omni-channel approach includes our own insurance carrier, insurance brands, and partner brands.

PetPartners, a subsidiary of IPH, is an ensemble of seasoned industry experts who are working to strip away all the complexities that don’t add real value to pet insurance coverage. We’re delivering solutions that make it easy for employers to offer this sought-after benefit in a way that’s painless and worry-free – a truly one-of-a-kind approach to pet insurance.  

Job Summary:

As our company grows, a Sales Enablement Specialist – Marketing Liaison role is proposed to enhance collaboration between sales and marketing teams. Acting as the central point of contact between internal teams (creative, social, business development) and external agencies, this position would drive seamless execution of initiatives, while fostering brand growth, customer engagement, and revenue generation.

Advantages of This Role for IPG:

Sales Enablement Specialist – Marketing Liaison will enhance interdepartmental collaboration, create structured processes for customer engagement, and drive tangible business outcomes across key areas, including:

• Brand visibility
• Revenue generation
• Customer retention

This role provides a long-term opportunity to align sales and marketing efforts while ensuring that both internal teams and external partners benefit from streamlined communication, tailored solutions, and actionable strategies.

Key Contributions:

• Build relationships with brokers, retailers, affinity organizations, and non-B2B partners to fuel growth and visibility.
• Develop a structured customer journey to improve communication, engagement, and retention.
• Strengthen alignment with IPG’s Marketing & Customer Growth target operating model.

Key Responsibilities:

Tradeshow & Event Coordination:

• Plan and execute tradeshows, manage booth design, and create promotional materials.
• Collaborate with sales and marketing on networking strategies, email campaigns, and social media promotion.
• Set measurable event KPIs and refine ROI through post-event analysis.

Customer Journey Development:

• Develop communication frameworks for customer touchpoints.
• Address gaps in retention strategies and implement solutions to enhance engagement.

Strategic Sales Support:

• Design tailored marketing collateral for large accounts.
• Support high-value client presentations and ensure premium service through custom marketing solutions.

Project Management:

• Lead smaller marketing projects, ensuring timelines and goals align with business objectives.

Compliance Support & Process Optimization:

• Streamline compliance approval workflows and ensure marketing materials meet regulatory standards.

Brandfolder & Collateral Support:

• Maintain brand consistency across assets.
• Partner with sales to create resources supporting customer engagement from acquisition to renewal.

Additional Duties:
Responsibilities may expand as business needs evolve.

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All of our jobs come with great benefits including healthcare, parental leave and opportunities for career advancements. Some offerings are dependent upon the location of where you work and can include the following:

• Comprehensive full medical, dental and vision Insurance
• Basic Life Insurance at no cost to the employee
• Company paid short-term and long-term disability
• 12 weeks of 100% paid Parental Leave
• Health Savings Account (HSA)
• Flexible Spending Accounts (FSA)
• Retirement savings plan
• Personal Paid Time Off
• Paid holidays and company-wide Wellness Day off
• Paid time off to volunteer at nonprofit organizations
• Pet friendly office environment
• Commuter Benefits
• Group Pet Insurance
• On the job training and skills development
• Employee Assistance Program (EAP)