Senior Public Relations Manager

Salary: $100,000 to $110,000

City Experiences is seeking a Senior Public Relations Manager for our Marketing operations.

About You:

This person will be adaptable, dynamic, and embody City Experiences’ RESPECT Service System.

About the Opportunity:

Hornblower is seeking an experienced Senior Public Relations Manager to lead strategic media relations efforts that advance the company’s positioning within the travel and tourism industry. Reporting to the Senior Director of Social Media , this role will oversee local port PR agencies and manage the Public Relations Manager to ensure the execution of cohesive and effective communications strategies. The Senior PR Manager will play a key role in shaping and promoting Hornblower’s evolving brand narrative, securing targeted media coverage, and elevating the visibility of company leadership. This position requires a results-driven professional with a strong background in travel and tourism PR, capable of aligning messaging across the corporate brand and City Cruises products to support business objectives.

Essential Duties & Responsibilities:

• Lead the execution of public relations strategies that generate earned media coverage across print, broadcast, and digital outlets
• Manage, mentor, and support the Public Relations Manager to ensure quality, timely execution of local and national campaigns
• Oversee relationships with local port public relations agencies, providing strategic guidance, reviewing deliverables, and ensuring alignment with broader brand messaging
• Cultivate strong relationships with local, regional, and national media contacts across travel, lifestyle, and business categories
• Pitch stories to media proactively and coordinate interviews, press trips, and media event
• Pitch and secure media coverage and speaking opportunities to position company leadership as industry thought leaders, collaborating with internal teams to align leadership visibility efforts with Hornblower’s corporate brand and City Experiences and City Cruises products
• Develop and edit compelling press materials, including releases, media kits, and messaging documents
• Develop executive messaging, speaker materials, and coordinate leadership participation in interviews, panels, and awards
• Collaborate with internal teams to align leadership visibility efforts with Hornblower’s corporate brand and City Cruises products
• Track and analyze PR coverage and metrics to evaluate success and optimize future efforts
• Support and help execute influencer and content creator partnerships, working with internal teams and agencies to manage content development and approvals
• Stay current on industry trends, competitive news, and emerging PR tactics to inform strategy and ensure relevance
• Collaborate with cross-functional partners across marketing, brand, and social media to ensure cohesive campaign execution
• Manage multiple projects and deadlines simultaneously in a fast-paced, matrixed environment

Requirements & Qualifications:

• Bachelor’s degree in Public Relations, Communications, Journalism, or a related field
• 6–8 years of progressive experience in public relations, preferably in the travel, tourism, hospitality, or consumer lifestyle industries
• Minimum of 3 years of experience managing direct reports and/or agency teams, with a proven ability to lead, mentor, and develop talent
• Demonstrated success in developing and executing integrated PR strategies that drive media coverage, elevate brand visibility, and support business goals
• Established media relationships with national, regional, and local reporters across lifestyle, travel, business, and broadcast verticals
• Strong writing and editing skills, with a portfolio that includes press releases, pitches, media kits, and messaging documents
• Experience in managing influencer and creator collaborations, including vetting, negotiation, content review, and partnership measurement
• Ability to analyze earned media results and translate them into actionable insights and reports
• Strong project management skills with the ability to manage multiple priorities, timelines, and stakeholders in a fast-paced environment
• Comfortable collaborating across cross-functional teams and representing the PR function in meetings with senior leadership

The position will be a full-time remote position, with willingness and ability to travel for content capture, events, or brand activations; some weekend or evening availability may be required based on campaign needs.

About Us:

City Experiences’ passion is to provide amazing experiences on land and water. Our 40-year success through organic growth and acquisitions has resulted in a portfolio of over 25+ brands that welcome upwards of 30 million guests/riders annually. If you’re an enthusiastic team player who thrives in an environment where communication, creativity, and cooperation are encouraged, this may just be the opportunity for you.

The RESPECT Service System embodies City Experiences’ mission, vision, values and operating principles. By creating a company culture that puts RESPECT at its core, we believe it will drive us to achieve our goal of becoming a Global Experiences and Transportation Leader.

The Company is proud to be an Equal Employment Opportunity and Affirmative Action employer. We prohibit discrimination and harassment against any applicants or employees based upon their race, color, religion, national origin, sex, age, sexual orientation, gender identity or expression, mental or physical disability, status as a protected veteran, or other characteristics prohibited by applicable law. 

 Additionally, we encourage all qualified applicants including those with past arrest or conviction records to apply. The Company participates in the E-Verify program in certain locations. 

We encourage qualified applicants with arrest and conviction records to apply.