Offer summary

Qualifications:

Proven experience in Meta Business Suite managing paid ad campaigns., Strong understanding of ad targeting, audience segmentation, and budgeting strategies., Ability to analyze performance data and make data-driven recommendations., Proficiency in Google Workspace for documentation and reporting..

Key responsibilities:

Plan, create, and manage Facebook and Instagram ad campaigns.

Monitor campaign performance and optimize for key performance indicators.

Generate performance reports and provide actionable insights to clients.

Coordinate with internal teams to ensure alignment of ad creatives with brand goals.

Job description

This is a remote position.

Schedule:

Total hours: 20 hours per week or 4 hours per day
Monday - Friday
10:00 AM – 2:00 PM Richmond, VA time

Client location or time zone: Richmond, VA, USA - EDT

Company/client overview:

The client is a marketing services company based in Richmond, Virginia, specializing in fractional marketing director and CMO services. They differentiate themselves from typical fractional CMO services by providing both strategic planning and hands-on execution of marketing initiatives.

Job Description:

We are seeking an experienced Social Media Ads Manager who specializes in META advertising (Facebook & Instagram). This role involves managing ad campaigns across approximately 10 client accounts, from strategy to execution and reporting. The ideal candidate is detail-oriented, data-driven, and comfortable working across multiple accounts while maintaining high performance and efficiency.

Responsibilities:

Plan, create, and manage Facebook and Instagram ad campaigns within Meta Business Suite.
Monitor campaign performance and optimize for KPIs (click-through rate, conversions, ROAS, etc.).
Generate performance reports and provide actionable insights for internal teams and/or clients.
Coordinate with internal teams to ensure ad creatives and copy align with brand goals and strategies.
Manage multiple client accounts concurrently while maintaining consistent campaign quality and organization.
Use Google Workspace (Docs, Sheets, Drive, etc.) to document campaign performance and maintain tracking reports.

Requirements

Proven, hands-on experience in Meta Business Suite running paid ad campaigns (APPLICANTS MUST SUBMIT PORTFOLIOS)
Strong understanding of ad targeting, audience segmentation, budgeting, and bidding strategies.
Ability to analyze performance data and make data-driven recommendations and optimizations.
Proficiency in Google Workspace (Docs, Sheets, Drive, etc.).
Strong organizational and time-management skills to efficiently juggle multiple client accounts.
Generate performance reports and provide actionable insights for internal teams and/or clients.
Coordinate with internal teams to ensure ad creatives and copy align with brand goals and strategies.
Manage multiple client accounts concurrently while maintaining consistent campaign quality and organization.
Use Google Workspace (Docs, Sheets, Drive, etc.) to document campaign performance and maintain tracking reports.