Offer summary

Qualifications:

Bachelor’s degree in Marketing, Data Science, or a related quantitative field; advanced degree is a plus., 4+ years of hands-on paid media experience across multiple platforms., At least one certification in relevant platforms (e.g., Meta Blueprint, TikTok Academy)., Strong analytical skills and proficiency in Excel, Google Sheets, or similar reporting tools..

Key responsibilities:

Oversee paid social campaigns with budgets exceeding $100K/month across various platforms.

Develop full-funnel media strategies focused on maximizing conversions and profitability.

Monitor and optimize key performance metrics using AI-driven tools.

Maintain strong client relationships and act as a trusted strategic advisor.

Job description

This is a remote position.

Our client is looking for a Senior Media Strategist to join their dynamic team as a full-time independent contractor based in LATAM. They are a leading performance marketing agency specializing in eCommerce, known for driving exceptional growth for ambitious brands through innovative AI-driven strategies. In recent years, they’ve scaled rapidly, working with top-tier clients and leveraging cutting-edge automation tools to maximize campaign performance.

Responsibilities

Oversee paid social campaigns with budgets exceeding $100K/month across Meta, TikTok, Pinterest, and Instagram
Develop full-funnel media strategies focused on maximizing conversions and profitability
Monitor and optimize key performance metrics (ROAS, CPA, CPL, CTR) using AI-driven tools
Apply predictive modeling, real-time bidding, and generative creative testing to enhance campaign efficiency
Conduct competitive analysis using media intelligence (NLP, sentiment analysis)
Translate complex data insights into actionable strategic recommendations
Collaborate with creative and data teams to align media strategies with content performance
Audit account structures and campaign setups for optimization opportunities
Maintain strong client relationships, acting as a trusted strategic advisor
Engage with platform partners to stay ahead of industry trends and best practices
Contribute to process improvements and workflow automation for paid media

Requirements

Bachelor’s degree in Marketing, Data Science, or a related quantitative field (advanced degree a plus)
4+ years of hands-on paid media experience across multiple platforms
At least one certification (Meta Blueprint, TikTok Academy, etc.)
Deep expertise in auction-based buying and profitability models
Familiarity with AI-powered marketing tools (automated bidding, predictive analytics, etc.)
Proficiency in Excel, Google Sheets, Looker, or similar reporting tools
Strong analytical skills with mathematical fluency
Fluent English (written & verbal) with confidence in client-facing communication
Highly organized, self-driven, and adaptable in a fast-paced remote environment