Principal, Product Manager- MaaS

We are looking for a creative, strategic, and execution-focused Principal Product Manager to lead our Marketing as a Service (MaaS) offerings and Loyalty platform. These programs support RE/MAX Affiliates with turn-key campaigns, custom marketing materials and drive long-term engagement through rewards and value-added services. You'll oversee both product development via our strategic technology partners, all GTM efforts for releases, and serve as a leader accountable for market success and differentiation.

Key Responsibilities

• Product Vision & Strategy: Create and execute a forward-looking strategy for critical programs such as Marketing as a Service (MaaS) functionality and agent loyalty offerings that deliver measurable value across the agent lifecycle.
• Program Ownership: Own critical business and product decisions, as well as key outcomes including user engagement, retention, renewal rates, and monetization. Ensure that each release ladders up to overall business goals and platform adoption.

• Cross-Functional Collaboration: Ensure buy-in from critical stakeholders, including senior leadership on priorities. Partner closely with sales, customer success, training, marketing, and engineering to drive successful development, launches, and optimizations. Positively influence and drive prioritization and decision-making with solution providers/vendors and strategic technology partners.

• Marketing & GTM Integration: Lead collaboration with brand, creative, training, and GTM teams to plan launches, promotional strategies, campaign calendar integration, and internal enablement materials.
• Loyalty Platform Oversight: Design, develop, and scale loyalty and rewards programs that drive consistent agent participation and partner value through rewards, tiers, and engagement incentives.
• Competitive & Category Analysis: Stay current with marketing automation, creative marketing tactics, and enablement tools in real estate and parallel industries (insurance, financial services, etc.) to maintain a leadership position.
• User-Centered Development: Regularly test/validate concepts, work with strategic business partners and refine offerings based on real-world usage and direct agent feedback.
• Product Operations Leadership: Lead roadmap design, backlog refinement, release coordination, and feedback loops in partnership with your direct report and engineering leads.
• Team Management & Mentorship: Manage and coach a Product Manager responsible for conducting customer interviews, competitive audits, roadmap execution, and delivering actionable insights to guide development priorities.

Years of Experience

• 8+ years in product management with experience in marketing tech, loyalty platforms, or SaaS enablement tools.

Preferred Education Requirements

• Bachelor’s degree in business, marketing, information systems, or related field

Preferred Licensing, Certificates and Skills (if necessary):

• Strong strategic thinking and product leadership skills.
• Familiarity with lifecycle marketing, campaign automation, and partner program design.
• Experience leading competitive research and crafting differentiated value propositions.
• Demonstrated ability to influence cross-functional teams and GTM partners.
• Proven leadership of a direct report or PM within a high-visibility initiative.

Standard Preferred Knowledge, Skills, and Abilities:

• Technical/Functional Expertise: Has knowledge of the job, function, department and its impact on customers, continues to learn and grow, stays current on changes in process, policy and the function and fulfills responsibilities of the job.
• Customer & Relationship Focus: Anticipates and delivers on customer needs, manages internal/external relationships, respectful of team, resolves problems, responds with tact and diplomacy, shares pride of the brand to customers, preserves the culture.
• Decision Quality: Makes sound decisions quickly, gathers information, considers long term repercussions of decisions, is accountable for decisions.
• Drives for Results and Quality: Takes ownership of job assignments and productivity, takes initiative, focuses on the quality and quantity of results, sets priorities and meets deadlines and keeps management apprised of progress.

Hire Range/Rate:

$156,000 - $180,000

Actual compensation offered to candidate will be finalized at offer and may be above or below the posted range due to skill level, experience, industry specific knowledge, education/certifications, or geographic location.  The offer rate represents one component of the RE/MAX Holdings total compensation package.  Employees will also receive a number of benefits as listed below. Other compensation for this position may include bonus eligibility.

• Competitive Medical, Dental, and Vision benefits
• Retirement plans with optimal company match
• Annual bonus/merit opportunity
• Educational Assistance
• Mental Health support program
• M.O.R.E. Events offered in-person and virtually
• Mentorship program
• Employee Resource Groups 
• Community Engagement
• Diversity, Equity, and Inclusion
• Parenting
• Remote
• Women at RE/MAX

RE/MAX, LLC & Motto Mortgage

Now is your chance to become part of a world-class, industry leading organization. RE/MAX Holdings, Inc. is a business that builds businesses. We provide the tools, education and tech to our real estate network, which includes RE/MAX and Motto Mortgage franchises, agents, brokers, and consumers. Join us and build a career where your contribution is heard, your innovative ideas are valued, and hard work and collaboration truly makes a difference. Nobody in the world sells more real estate than RE/MAX!*

RE/MAX Holdings, Inc. is proudly headquartered in Denver, Colorado.  Certain roles may be location specific, however in addition to Colorado, we welcome qualified candidates in the following states: Arkansas, California, Florida, Georgia, Illinois, Massachusetts, Michigan, Ohio, and Texas!

RE/MAX Holdings, Inc. is proud to be an equal opportunity employer committed to diversity and inclusion, as well as non-discrimination in employment. All persons shall be afforded equal employment opportunity, and all qualified applicants receive consideration without regard to race, color, religion, gender, sexual orientation, national origin, age, veteran status, disability unrelated to performing the essential task of the job or other legally protected categories. In any materials you submit, you may redact or remove age-identifying information such as age, date of birth, or dates of school attendance or graduation. You will not be penalized for redacting or removing this information.